Weekend Max Mara represents Max Mara Group’s lifestyle line. Launched first as a casual outdoors weekend collection in 1984, it is now an own-specific brand. Rich and sophisticated, the line covers all categories of garments and accessories with an all-inclusive selection of formal-informality, or “utility deluxe”, a constant trend of the runway shows. The signature detail that sets the line apart and symbolizes the idea of lightness and freedom, is a small butterfly embroidered on various pieces.