Page 31 - Annual Report 2013
P. 31
Annual Report 2013
Consumers Business Unit
Consumers Revenues 2013-2012 Consumers
Revenues 2013
€ Million 2013 2012 Revenue Share
50
42.6
40.1 74%
40
Commercial
30
20
14.3 23%
12.7
10
Car Parking
1.4 1.5
0
3%
Commercial Car Parking Other Commercial Other Commercial
Centre promotional activity that was
In an effort to respond to consumer communicated exclusively thorugh AIA’s
Consumers’ activities include a wide requirements and acknowledge market new Facebook page.
spectrum of high quality services ranging trends, a number of brand changes
from shopping and dining to parking, were implemented within the year which Business related to the Airport car
landside and terminal services aiming at enhanced the retail offer spectrum. parking facilities presented a drop in
delivering a unique airport experience to Opening new stores and replacing revenues versus the previous year,
both passengers and visitors while and mature brands with younger and affected by the Greek passengers’
at the same time generating revenues more dynamic ones in the Departures consumer behaviour who represent the
for AIA. The adverse market conditions Schengen area stood out. Additionally, main parking clientele. Nonetheless, the
witnessed in 2013 for a fifth consecutive in line with the “ambience improvement” “e-Parking” service which introduced
year, coupled with a passengers mix design elements, a project implemented highly competitive e-Parking tariffs,
where Greek passengers’ share with last year, a new sponsored internet positively affected parking performance
reduced discretionary income remained island was added to existing sitting at the second half of 2013 and helped
high at 46%, affected Retail and Food & passenger amenities at the Departures revenue figures present a more
Beverage sales, as well as car parking level offering wireless internet, mobile moderate decline.
occupancy rates. In 2013 CBU direct chargers, TV screens and tablets to
revenues amounted to €54.1 million, travellers. During the year, over a million airport
representing a decrease of 7.2%. users interacted with Terminal Services
On top of the activities presented staff for airport information and
Airport Shopping Centre activities above, in 2013 a series of marketing assistance. The Airport Call Centre
were once again firmly focused on activities aiming to increase sales responded to almost 500,000 calls and
enhancing passenger satisfaction and and enhance consumer loyalty were managed a high answer rate with nearly
offering value for money services and implemented, including among others 93% of passengers being served within
merchandise, aiming to improve sales the on-going food & beverage “deals” 20 seconds. The “Airport-Info” e-mail
and secure AIA’s commercial revenues. and the “Christmas@Airport” Shopping service addressed over 2,200 queries.
aia.gr / 31
Consumers Business Unit
Consumers Revenues 2013-2012 Consumers
Revenues 2013
€ Million 2013 2012 Revenue Share
50
42.6
40.1 74%
40
Commercial
30
20
14.3 23%
12.7
10
Car Parking
1.4 1.5
0
3%
Commercial Car Parking Other Commercial Other Commercial
Centre promotional activity that was
In an effort to respond to consumer communicated exclusively thorugh AIA’s
Consumers’ activities include a wide requirements and acknowledge market new Facebook page.
spectrum of high quality services ranging trends, a number of brand changes
from shopping and dining to parking, were implemented within the year which Business related to the Airport car
landside and terminal services aiming at enhanced the retail offer spectrum. parking facilities presented a drop in
delivering a unique airport experience to Opening new stores and replacing revenues versus the previous year,
both passengers and visitors while and mature brands with younger and affected by the Greek passengers’
at the same time generating revenues more dynamic ones in the Departures consumer behaviour who represent the
for AIA. The adverse market conditions Schengen area stood out. Additionally, main parking clientele. Nonetheless, the
witnessed in 2013 for a fifth consecutive in line with the “ambience improvement” “e-Parking” service which introduced
year, coupled with a passengers mix design elements, a project implemented highly competitive e-Parking tariffs,
where Greek passengers’ share with last year, a new sponsored internet positively affected parking performance
reduced discretionary income remained island was added to existing sitting at the second half of 2013 and helped
high at 46%, affected Retail and Food & passenger amenities at the Departures revenue figures present a more
Beverage sales, as well as car parking level offering wireless internet, mobile moderate decline.
occupancy rates. In 2013 CBU direct chargers, TV screens and tablets to
revenues amounted to €54.1 million, travellers. During the year, over a million airport
representing a decrease of 7.2%. users interacted with Terminal Services
On top of the activities presented staff for airport information and
Airport Shopping Centre activities above, in 2013 a series of marketing assistance. The Airport Call Centre
were once again firmly focused on activities aiming to increase sales responded to almost 500,000 calls and
enhancing passenger satisfaction and and enhance consumer loyalty were managed a high answer rate with nearly
offering value for money services and implemented, including among others 93% of passengers being served within
merchandise, aiming to improve sales the on-going food & beverage “deals” 20 seconds. The “Airport-Info” e-mail
and secure AIA’s commercial revenues. and the “Christmas@Airport” Shopping service addressed over 2,200 queries.
aia.gr / 31
