Page 30 - Annual Report 2013
P. 30
05 Our Business Units
Aviation Business Unit
Airport Marketing & Pricing
In total, thirteen different incentives addressing During the last three years AIA has supported
both development and sustainability aspects and enhanced Athens’ attractiveness as a
Aeronautical pricing offers comprehensive were in effect during 2013. More than 80% of tourism destination and has assisted in the
development programmes for airlines, which the operating carriers took advantage of one or recovery of the city’s image through strategic
include incentives and marketing support more of AIA’s targeted incentives. Furthermore, co-operations and synergies with tourism
packages, thus constituting the cornerstone of more than 40 of our airline partners significantly organisations and associations (Association of
AIA’s aeronautical strategy for growth. During enjoyed the benefits from AIA’s traditional Tourism Enterprises, Greek National Tourism
2013, amidst the continuing adverse economic developmental incentives & marketing support. Organisation, Ministry of Tourism, Marketing
conditions in Greece and the respective impact The 2013 results and an initial assessment Greece, etc.; it has also undertaken a series of
on the aviation industry, AIA continued its of the offered schemes continue to verify actions and initiatives towards this direction,
dynamic marketing strategy and incentives’ that the incentives implemented managed to e.g. promoting Athens through AIA’s website
policy in order to defend the airport’s pricing successfully deal with the particular issues for and at the airport’s lounges, our city-card
approach while minimising traffic losses and which they were introduced. “athenspotlighted” programme, or our most
assist airlines to sustain their operations to the recent initiative, the “City Pair Initiative”, which
extent possible. In recognition of its creativity and continuous was announced during the 1st Airport Chief
dynamic support to its airline partners, Executives’ Symposium (ACES) that was
During 2013, AIA maintained all charges especially in light of the extremely adverse successfully held on the 17th of October
unchanged without any inflationary conditions of the Greek economy, the airline 2013. ACES aims at becoming the annual
adjustments for the fifth consecutive year. industry rewarded AIA once more in 2013. international gathering of airport CEOs and top
Uninflected rates were complemented by “Routes Europe 2013”, Europe’s largest airline industry officials, addressing the challenges,
extending or even introducing stronger and airport networking route development trends and issues of today’s aviation through
targeted schemes for airlines throughout the forum, was concluded with one more award a synthesis of ideas and opinions. The Greek
year. Further to the special Low Fares Incentive for AIA. During the 8th Routes Europe Forum, Minister of Tourism, Ms Olga Kefalogianni,
during winter, which aimed to encourage which was held in Budapest (May 12-14) with honoured the Symposium with her opening
airlines to increase Low Fares volume and the participation of more than 1,000 aviation speech. During the works of ACES and
thus stimulate traffic, throughout 2013 AIA professionals, AIA was the Award Winner in agreeing to co-operate and mutually support
extended three significant targeted incentives. the 4-20 million passengers category. Having each other, eighteen fellow airports from
In particular, the Sustainability Incentive, received its 12th recognition by airlines in 9 around the world signed MoUs with AIA and
aiming at encouraging airlines to sustain the consecutive years, AIA is the most awarded committed to promote “Destination-Athens”
same level of operated flights vs. the previous airport for its airport marketing performance. with all their available communication means
corresponding period, the Transfer Incentive, on a reciprocity basis. With the motto “Perhaψ
aiming at defending transfer traffic levels The contribution of airlines to the airport’s You’re an Aθenian too” and an inventive
and the Load Factor Incentive targeted to performance in 2013 was acknowledged by campaign that captures a market of more than
encourage airlines to increase the amount of AIA for the 10th consecutive year by rewarding nearly 170,000,000 passengers, the city of
passengers per flight. The newly established airlines for the most successful passenger Athens will be promoted at airports in Canada,
developmental scheme, Niche Routes traffic development during 2013. The awards the USA, Latin America, the European Union
Incentive, was enriched, aiming at attracting ceremony, the major airline networking event and Russia.
new services to/from niche markets that are hosted by AIA, took place in February 2014
currently not operated to/from Athens. during AIA’s 14th Airline Marketing Workshop. In 2013, AIA enhanced its digital footprint by
launching the new corporate website of AIA
on October 30th and introducing its Facebook
Airline Awards 2013 and twitter accounts. AIA’s presence at the
social media aims to increase digital touch
Category Winner Highly commended points and reinforce AIA’s presence within the
Best of the Top 10 Airlines Turkish Airlines Alitalia / Aegean Airlines digital ecosystem. The mission of AIA’s social
Fastest Growing Airline -Thin Route Royal Jordanian Pegasus Airlines (Izmir) media is to enhance the image of a friendly and
Fastest Growing Airline - Seasonal Norwegian US Airways / Air Transat human airport through an honest and engaging
interaction with the public, while the airport’s
Highest Ranking European Destination British Airways - activity in the social media complements its
Highest Ranking non-European Destination Emirates - corporate website operation.
Domestic Aegean Airlines -
Fastest Western europe Turkish Airlines SAS / Alitalia Additionally, the newly developed website
Growing Eastern europe Aegean Airlines Aeroflot / Tarom (www.aia.gr) boosts the traveller/visitor
Airline per Middle east El Al-Israel Airlines Emirates / MEA experience with a highly attractive look and feel
Geographical Africa EgyptAir - that remains exceptionally user-friendly and
Region Asia Air China - employs advanced tools and applications of
Overall Aegean Airlines Turkish Airlines / high technology as well as a responsive web
El Al-Israel Airlines design. The site also includes valid corporate
Favourite Airline among European pax Aegean Airlines - information useful to various interested parties.
Favourite Airline among non-European pax Emirates - Since its launch, it has been awarded twice.
30 / aia.gr
Aviation Business Unit
Airport Marketing & Pricing
In total, thirteen different incentives addressing During the last three years AIA has supported
both development and sustainability aspects and enhanced Athens’ attractiveness as a
Aeronautical pricing offers comprehensive were in effect during 2013. More than 80% of tourism destination and has assisted in the
development programmes for airlines, which the operating carriers took advantage of one or recovery of the city’s image through strategic
include incentives and marketing support more of AIA’s targeted incentives. Furthermore, co-operations and synergies with tourism
packages, thus constituting the cornerstone of more than 40 of our airline partners significantly organisations and associations (Association of
AIA’s aeronautical strategy for growth. During enjoyed the benefits from AIA’s traditional Tourism Enterprises, Greek National Tourism
2013, amidst the continuing adverse economic developmental incentives & marketing support. Organisation, Ministry of Tourism, Marketing
conditions in Greece and the respective impact The 2013 results and an initial assessment Greece, etc.; it has also undertaken a series of
on the aviation industry, AIA continued its of the offered schemes continue to verify actions and initiatives towards this direction,
dynamic marketing strategy and incentives’ that the incentives implemented managed to e.g. promoting Athens through AIA’s website
policy in order to defend the airport’s pricing successfully deal with the particular issues for and at the airport’s lounges, our city-card
approach while minimising traffic losses and which they were introduced. “athenspotlighted” programme, or our most
assist airlines to sustain their operations to the recent initiative, the “City Pair Initiative”, which
extent possible. In recognition of its creativity and continuous was announced during the 1st Airport Chief
dynamic support to its airline partners, Executives’ Symposium (ACES) that was
During 2013, AIA maintained all charges especially in light of the extremely adverse successfully held on the 17th of October
unchanged without any inflationary conditions of the Greek economy, the airline 2013. ACES aims at becoming the annual
adjustments for the fifth consecutive year. industry rewarded AIA once more in 2013. international gathering of airport CEOs and top
Uninflected rates were complemented by “Routes Europe 2013”, Europe’s largest airline industry officials, addressing the challenges,
extending or even introducing stronger and airport networking route development trends and issues of today’s aviation through
targeted schemes for airlines throughout the forum, was concluded with one more award a synthesis of ideas and opinions. The Greek
year. Further to the special Low Fares Incentive for AIA. During the 8th Routes Europe Forum, Minister of Tourism, Ms Olga Kefalogianni,
during winter, which aimed to encourage which was held in Budapest (May 12-14) with honoured the Symposium with her opening
airlines to increase Low Fares volume and the participation of more than 1,000 aviation speech. During the works of ACES and
thus stimulate traffic, throughout 2013 AIA professionals, AIA was the Award Winner in agreeing to co-operate and mutually support
extended three significant targeted incentives. the 4-20 million passengers category. Having each other, eighteen fellow airports from
In particular, the Sustainability Incentive, received its 12th recognition by airlines in 9 around the world signed MoUs with AIA and
aiming at encouraging airlines to sustain the consecutive years, AIA is the most awarded committed to promote “Destination-Athens”
same level of operated flights vs. the previous airport for its airport marketing performance. with all their available communication means
corresponding period, the Transfer Incentive, on a reciprocity basis. With the motto “Perhaψ
aiming at defending transfer traffic levels The contribution of airlines to the airport’s You’re an Aθenian too” and an inventive
and the Load Factor Incentive targeted to performance in 2013 was acknowledged by campaign that captures a market of more than
encourage airlines to increase the amount of AIA for the 10th consecutive year by rewarding nearly 170,000,000 passengers, the city of
passengers per flight. The newly established airlines for the most successful passenger Athens will be promoted at airports in Canada,
developmental scheme, Niche Routes traffic development during 2013. The awards the USA, Latin America, the European Union
Incentive, was enriched, aiming at attracting ceremony, the major airline networking event and Russia.
new services to/from niche markets that are hosted by AIA, took place in February 2014
currently not operated to/from Athens. during AIA’s 14th Airline Marketing Workshop. In 2013, AIA enhanced its digital footprint by
launching the new corporate website of AIA
on October 30th and introducing its Facebook
Airline Awards 2013 and twitter accounts. AIA’s presence at the
social media aims to increase digital touch
Category Winner Highly commended points and reinforce AIA’s presence within the
Best of the Top 10 Airlines Turkish Airlines Alitalia / Aegean Airlines digital ecosystem. The mission of AIA’s social
Fastest Growing Airline -Thin Route Royal Jordanian Pegasus Airlines (Izmir) media is to enhance the image of a friendly and
Fastest Growing Airline - Seasonal Norwegian US Airways / Air Transat human airport through an honest and engaging
interaction with the public, while the airport’s
Highest Ranking European Destination British Airways - activity in the social media complements its
Highest Ranking non-European Destination Emirates - corporate website operation.
Domestic Aegean Airlines -
Fastest Western europe Turkish Airlines SAS / Alitalia Additionally, the newly developed website
Growing Eastern europe Aegean Airlines Aeroflot / Tarom (www.aia.gr) boosts the traveller/visitor
Airline per Middle east El Al-Israel Airlines Emirates / MEA experience with a highly attractive look and feel
Geographical Africa EgyptAir - that remains exceptionally user-friendly and
Region Asia Air China - employs advanced tools and applications of
Overall Aegean Airlines Turkish Airlines / high technology as well as a responsive web
El Al-Israel Airlines design. The site also includes valid corporate
Favourite Airline among European pax Aegean Airlines - information useful to various interested parties.
Favourite Airline among non-European pax Emirates - Since its launch, it has been awarded twice.
30 / aia.gr
