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05. OUR BUSINESS UNITS
operating costs. This consistent and active support to the In 2009 direct revenues reached €68.9 million, experiencing
airlines’ through AIA’s wide-scale and innovative marketing a slight shortfall by 1.8%, mainly due to the traffic decrease
programme -especially during the ongoing economic and the overall challenges in the economic environment
crisis- became widely acknowledged by the airlines affecting sales from terminal stores.
industry and rewarded twice during 2009. AIA received
top positions at OAG-Routes Airport Marketing, both The breakdown of CBU’s commercial activities, representing
for Europe, during the ’09 European Routes conference the Unit’s main revenue stream (€48.9 million, down by
in Prague and globally during the 15th World Route 1.7%), are broken down in Charts 5.7 and 5.8.
Development Forum, in Beijing.
Chart 5.5
AIA, for the 6th consecutive year, acknowledged the 2009 Consumers Direct Revenues Breakdown
airlines’ contribution to the airport’s performance in the
course of 2009, by accrediting the airlines for the most CAR PARKING 26% OTHER
successful passenger traffic development during 2009 COMMERCIAL 3%
(see Table 5.1). The awards were presented in February
2010 during AIA’s 10th Airline Marketing Workshop, the
major airline networking event of Athens International
Airport, which this year attracted more than 180 airline
representatives from local offices and headquarters.
Table 5.1
Airline Awards 2009
Category Winner COMMERCIAL 71%
BEST PERFORMING NEW ENTRANT Baboo
Emirates
BEST OF THE TOP 10 AIRLINES Bulgaria Air
Air Baltic
FASTEST GROWING AIRLINE – THIN ROUTE Aegean Airlines
Aegean Airlines
FASTEST GROWING AIRLINE – SEASONAL LOT Polish Airlines
Emirates
FASTEST Domestic Delta Airlines Chart 5.6
GROWING Western Europe Aegean Airlines 2009 vs. 2008 Consumers Direct Revenues
AIRLINE PER Eastern Europe Aegean Airlines
GEOGRAPHICAL Middle East 55.0
America
REGION 50.6
Africa 48.9
50.0
Overall 45.0
40.0
CONSUMERS BUSINESS UNIT € Million 35.0
Consumer Business Unit (CBU) provides a wide range of 30.0
services to the airport passengers and visitors, varying from
terminal and landside operations to retail, food & beverage, 25.0
advertising, car parking and train services. Through its
multi-dimensional role, CBU creates a pleasant and 20.0 17.7 18.2
inviting environment with safe and efficient terminal and
landside operations for passengers and visitors and ensures 15.0
courteous passenger processing and value-for-money
commercial services that meet the latest market trends. 10.0
CBU’s service portfolio targets high consumer satisfaction, high 5.0 08 09 2.4 1.9
revenue and actively supports airport’s aeronautical development.
0.0 08 09 Car Parking 08 09
Commercial Other Commercial
A significant number of enhancements, including new
shops and major refurbishments, took place in the Airport
Shopping Centre throughout 2009.
A N N U A L R E P O R T 2 0 0 9 25
operating costs. This consistent and active support to the In 2009 direct revenues reached €68.9 million, experiencing
airlines’ through AIA’s wide-scale and innovative marketing a slight shortfall by 1.8%, mainly due to the traffic decrease
programme -especially during the ongoing economic and the overall challenges in the economic environment
crisis- became widely acknowledged by the airlines affecting sales from terminal stores.
industry and rewarded twice during 2009. AIA received
top positions at OAG-Routes Airport Marketing, both The breakdown of CBU’s commercial activities, representing
for Europe, during the ’09 European Routes conference the Unit’s main revenue stream (€48.9 million, down by
in Prague and globally during the 15th World Route 1.7%), are broken down in Charts 5.7 and 5.8.
Development Forum, in Beijing.
Chart 5.5
AIA, for the 6th consecutive year, acknowledged the 2009 Consumers Direct Revenues Breakdown
airlines’ contribution to the airport’s performance in the
course of 2009, by accrediting the airlines for the most CAR PARKING 26% OTHER
successful passenger traffic development during 2009 COMMERCIAL 3%
(see Table 5.1). The awards were presented in February
2010 during AIA’s 10th Airline Marketing Workshop, the
major airline networking event of Athens International
Airport, which this year attracted more than 180 airline
representatives from local offices and headquarters.
Table 5.1
Airline Awards 2009
Category Winner COMMERCIAL 71%
BEST PERFORMING NEW ENTRANT Baboo
Emirates
BEST OF THE TOP 10 AIRLINES Bulgaria Air
Air Baltic
FASTEST GROWING AIRLINE – THIN ROUTE Aegean Airlines
Aegean Airlines
FASTEST GROWING AIRLINE – SEASONAL LOT Polish Airlines
Emirates
FASTEST Domestic Delta Airlines Chart 5.6
GROWING Western Europe Aegean Airlines 2009 vs. 2008 Consumers Direct Revenues
AIRLINE PER Eastern Europe Aegean Airlines
GEOGRAPHICAL Middle East 55.0
America
REGION 50.6
Africa 48.9
50.0
Overall 45.0
40.0
CONSUMERS BUSINESS UNIT € Million 35.0
Consumer Business Unit (CBU) provides a wide range of 30.0
services to the airport passengers and visitors, varying from
terminal and landside operations to retail, food & beverage, 25.0
advertising, car parking and train services. Through its
multi-dimensional role, CBU creates a pleasant and 20.0 17.7 18.2
inviting environment with safe and efficient terminal and
landside operations for passengers and visitors and ensures 15.0
courteous passenger processing and value-for-money
commercial services that meet the latest market trends. 10.0
CBU’s service portfolio targets high consumer satisfaction, high 5.0 08 09 2.4 1.9
revenue and actively supports airport’s aeronautical development.
0.0 08 09 Car Parking 08 09
Commercial Other Commercial
A significant number of enhancements, including new
shops and major refurbishments, took place in the Airport
Shopping Centre throughout 2009.
A N N U A L R E P O R T 2 0 0 9 25
