Page 31 - Annual Report 2015 EN
P. 31
Annual Report 2015
the airport’s performance in 2015 and hand to highlight the interdependence necessity for all industry organisations to
rewarded them for the most successful between the air transport industry & continue their cooperation with the long-
passenger traffic development during airports and the development of the term strategic aim to establish Athens
2015. The awards ceremony, the major destinations they serve and on the as one of the most appealing tourist
airline networking event for Greece other to undertake initiatives for the destinations worldwide.
which is hosted by AIA, took place in strengthening of Athens as a tourism
March 2016 during AIA’s 16th Airline destination. This year’s event served The challenge of enhancing the
Marketing Workshop. as an ideal platform of synthesis of connectivity of Athens and the
ideas and opinions at the highest level development of its hubbing potential
During the last five years, not only and was attended by more than 100 has been for many years among AIA’s
has AIA applied active marketing efforts top executives from air transport, the strategic goals and a focal point of the
to its Airline & Business partners and financial sector and the tourism industry. common developmental efforts of the
Consumers but has also extended its airport and its airline partners. To this
efforts to actively support Athens as a On this occasion and as part of the end, AIA designed the “TAG Athens”
Destination. Actions to reinforce Athens’ initiatives undertaken each year for the Project. The name of the project has
attractiveness as a tourism destination promotion of Athens, AIA presented served as an invitation to airlines to put
have significantly contributed to the the new follow-up campaign ‘Speak in place attractive prices on routes where
recovery of the city’s image and the AΘenian. Be an AΘenian’, designed Athens is the intermediate point and to
increase in foreign tourists’ arrivals following a survey conducted by passengers through the basic message
to our city. In particular, AIA has Marketing Greece and AIA regarding “TAG Athens – TAGs you to the World”
implemented a series of destination the Athens’ tourism product. The i.e. Athens connects you to the world -
marketing targeted actions and campaign constitutes the evolution of TAG Athens as an intermediate point on
initiatives by forging strong relations last year’s successful “I’m an Athenian, your route. The aim has been to promote
and strategic co-operations and too” campaign, it was honoured with connecting opportunities via Athens at a
synergies with tourism organisations and the Ermis Award / Digital Campaigns highly attractive price to passengers from
associations (Association of Tourism category and is being held under the the Balkans, Central and Eastern Europe
Enterprises, Greek National Tourism auspices of the City of Athens with with Asia/Pacific and Africa regions as
Organisation, Ministry of Tourism, the support of the Athens-Attica & their final destination and invite them
Marketing Greece, etc.). Argosaronic Hotel Association and to select Athens as their intermediate
Aegean Airlines. point. Offering an extensive number of
In this light Athens International attractive connecting opportunities via
Airport once more hosted the 3rd The fact that foreign visitors with Athens, Aegean Airlines proves to be a
Airport Chief Executive’s Symposium Athens as their final destination strategic partner and main contributor to
(ACES-Athens) in November 2015. significantly increased during last TAG’s success.
This AIA initiative which takes place in year denotes the effectiveness of such
Athens on an annual basis aims on one strategic synergies and highlights the
Consumers Business Unit
Consumers’ activities include a wide Over the last two years, key areas in the renovated area, incorporating
spectrum of high quality services ranging of the Airport Shopping Centre have elements from the prevailing new
from shopping and dining to parking, been radically transformed in terms contemporary design approach as a
landside and terminal services aiming at of design and aesthetics, as part of a result of a close cooperation between
delivering a unique airport experience to major AIA intervention plan at the AIA and the individual concessionaires
both passengers and visitors while at the MTB facilities, aiming at offering a operating therein. The product range
same time generate revenues for AIA. unique upgraded experience to our offered to passengers through the
passengers. The Extra-Schengen area new commercial facilities was equally
The Business Units’ revenues was fully redesigned in early 2015. updated conforming to the latest market
increased in 2015 to approximately 64 Main design characteristics were the trends and customer needs, successfully
million euros gaining a robust 10.9% centralisation of the security screening adapting to the positive passenger traffic
versus the last year. Witnessing the facilities at the entrance of the Extra- trend recorded throughout the year.
Consumers’ strong commitment for Schengen area allowing passengers
upgrading the passenger experience to visit the retail units located therein The above implemented
while making the most of the increase stress-free from any security screening interventions produced outstanding
of traffic flows, the Unit’s solid procedures; the creation of a duty results pertaining to the Extra
performance was mainly attributed free walk-through concept; and the Schengen area’s performance, as sales
to two main drivers, the remarkable addition of approximately 500 square increased by 33% during the period
performance of the fully renovated and meters of retail space. New retail May-December 2015 and the average
expanded Extra-Schengen retail area and catering units were developed passenger spending improved by an
and traffic growth. astounding 14%.
aia.gr | 31
the airport’s performance in 2015 and hand to highlight the interdependence necessity for all industry organisations to
rewarded them for the most successful between the air transport industry & continue their cooperation with the long-
passenger traffic development during airports and the development of the term strategic aim to establish Athens
2015. The awards ceremony, the major destinations they serve and on the as one of the most appealing tourist
airline networking event for Greece other to undertake initiatives for the destinations worldwide.
which is hosted by AIA, took place in strengthening of Athens as a tourism
March 2016 during AIA’s 16th Airline destination. This year’s event served The challenge of enhancing the
Marketing Workshop. as an ideal platform of synthesis of connectivity of Athens and the
ideas and opinions at the highest level development of its hubbing potential
During the last five years, not only and was attended by more than 100 has been for many years among AIA’s
has AIA applied active marketing efforts top executives from air transport, the strategic goals and a focal point of the
to its Airline & Business partners and financial sector and the tourism industry. common developmental efforts of the
Consumers but has also extended its airport and its airline partners. To this
efforts to actively support Athens as a On this occasion and as part of the end, AIA designed the “TAG Athens”
Destination. Actions to reinforce Athens’ initiatives undertaken each year for the Project. The name of the project has
attractiveness as a tourism destination promotion of Athens, AIA presented served as an invitation to airlines to put
have significantly contributed to the the new follow-up campaign ‘Speak in place attractive prices on routes where
recovery of the city’s image and the AΘenian. Be an AΘenian’, designed Athens is the intermediate point and to
increase in foreign tourists’ arrivals following a survey conducted by passengers through the basic message
to our city. In particular, AIA has Marketing Greece and AIA regarding “TAG Athens – TAGs you to the World”
implemented a series of destination the Athens’ tourism product. The i.e. Athens connects you to the world -
marketing targeted actions and campaign constitutes the evolution of TAG Athens as an intermediate point on
initiatives by forging strong relations last year’s successful “I’m an Athenian, your route. The aim has been to promote
and strategic co-operations and too” campaign, it was honoured with connecting opportunities via Athens at a
synergies with tourism organisations and the Ermis Award / Digital Campaigns highly attractive price to passengers from
associations (Association of Tourism category and is being held under the the Balkans, Central and Eastern Europe
Enterprises, Greek National Tourism auspices of the City of Athens with with Asia/Pacific and Africa regions as
Organisation, Ministry of Tourism, the support of the Athens-Attica & their final destination and invite them
Marketing Greece, etc.). Argosaronic Hotel Association and to select Athens as their intermediate
Aegean Airlines. point. Offering an extensive number of
In this light Athens International attractive connecting opportunities via
Airport once more hosted the 3rd The fact that foreign visitors with Athens, Aegean Airlines proves to be a
Airport Chief Executive’s Symposium Athens as their final destination strategic partner and main contributor to
(ACES-Athens) in November 2015. significantly increased during last TAG’s success.
This AIA initiative which takes place in year denotes the effectiveness of such
Athens on an annual basis aims on one strategic synergies and highlights the
Consumers Business Unit
Consumers’ activities include a wide Over the last two years, key areas in the renovated area, incorporating
spectrum of high quality services ranging of the Airport Shopping Centre have elements from the prevailing new
from shopping and dining to parking, been radically transformed in terms contemporary design approach as a
landside and terminal services aiming at of design and aesthetics, as part of a result of a close cooperation between
delivering a unique airport experience to major AIA intervention plan at the AIA and the individual concessionaires
both passengers and visitors while at the MTB facilities, aiming at offering a operating therein. The product range
same time generate revenues for AIA. unique upgraded experience to our offered to passengers through the
passengers. The Extra-Schengen area new commercial facilities was equally
The Business Units’ revenues was fully redesigned in early 2015. updated conforming to the latest market
increased in 2015 to approximately 64 Main design characteristics were the trends and customer needs, successfully
million euros gaining a robust 10.9% centralisation of the security screening adapting to the positive passenger traffic
versus the last year. Witnessing the facilities at the entrance of the Extra- trend recorded throughout the year.
Consumers’ strong commitment for Schengen area allowing passengers
upgrading the passenger experience to visit the retail units located therein The above implemented
while making the most of the increase stress-free from any security screening interventions produced outstanding
of traffic flows, the Unit’s solid procedures; the creation of a duty results pertaining to the Extra
performance was mainly attributed free walk-through concept; and the Schengen area’s performance, as sales
to two main drivers, the remarkable addition of approximately 500 square increased by 33% during the period
performance of the fully renovated and meters of retail space. New retail May-December 2015 and the average
expanded Extra-Schengen retail area and catering units were developed passenger spending improved by an
and traffic growth. astounding 14%.
aia.gr | 31
