Page 33 - Annual Report 2015 EN
P. 33
Annual Report 2015
In a continuous effort to maximize 2015, providing incentives to Food and 2015, presenting a marginal increase of
the benefits of the ongoing traffic Beverage employees so as to maximise 0.5% versus the previous year.
growth while keeping in pace with their customer serving performance.
fashion and taste trends, the Airport Looking into the parking products
Company - in close cooperation with the With regards to the Airport’s car portfolio, the long-term share in
Concessionaires – introduced three new parking facilities, the business recorded revenues reached 65%, while short-term
units, deployed three new commercial a marginal increase in revenues, yet and executive valet parking contributed
concepts and successfully refurbished presenting a considerable gap with by 26.2% and 8.8% respectively.
four units, out of which two were traffic.
entirely renovated. During the year, close to 2 million
The parking evolution was negatively airport users interacted with Terminal
In order to further support sales and affected by both the unfortunate Greek Services staff for airport information
improve customer satisfaction AIA economy developments in 2015 as and personal assistance. The Airport
implemented a series of promotional well as the change in the mix of the Call Centre responded to over 500,000
activities. The most successful of these Greek O&D passengers – the parking’s calls with a high answer rate, whereby
marketing efforts was executed in primary users, due to the expansion of nearly 93% of passengers were served
cooperation with Hellenic Duty Free ultra-low cost carriers, whose clientele is within 20 seconds. The “Airport-Info”
Shops (HDFS) and targeted perfumes more inclined towards the use of public e-mail service addressed almost 2,900
and cosmetics, being a highly valued transport or car drop-off means. electronic inquiries.
category within the HDFS product
portfolio that suffered the most In order to support sales and further In recognition of the excellent
from the economy crisis. Moreover, enhance the offered service against customer service provided to the public,
other co-promotional activities were competing means of airport access, the Airport Call Centre was honoured for
realised during the year, consisting of a new option of pre-paying online a second consecutive year in the “CRM
promotions, draws and prizes, aiming via credit or debit card through the Grand Prix Customer Service Annual
to increase the levels of passenger e-Parking service was launched in June Awards”; the Call Centre received the
enthusiasm and consumption. Finally, 2015 enabling a seamless and hassle-free Bronze Award in the category of “Large
the “Vote for a Smile” activity that customer experience while being a time- Call Centres” in Greece.
commenced in 2014 continued in saver as an alternative to paying on-site.
Flight activity through the General
In total, car parking business Aviation Facility reached nearly 13,000
generated 12.8 million revenues during flights with over 23,000 travellers.
Property Business Unit
Despite the ongoing Greek economy while partly benefiting from the traffic increase enjoyed during 2015.
crisis effecting major financial increase noted within the year as well. The building and space leases
losses across all market grounds,
AIA’s property business activities The Airport Retail Park presented overall occupancy rate recorded only
related to real estate development, an increase of sales by nearly 2% a slight drop considering the market
offices & auxiliary space leases, compared to 2014. circumstances (i.e. 82.9% in 2015
assets & utilities management, cargo vs. 84.5% in 2014), as a result of the
business development, and facilities Sofitel Athens Airport achieved tenants’ continuous efforts to push
management, performed equally well its best ever performing year with a down operating costs.
compared to 2014. The one-stop- 19% increase in room occupancy at
shop airport concept was exploited, an average room rate slightly lower The Metropolitan Expo
compared to that of 2014, strongly Exhibition & Conference Centre
capitalising on the significant traffic recorded an anticipated decrease
Property Revenues 2015
Revenue Share
11% 18% 27% 45%
Cargo Property Utilities and Building Space Leases
Development Development Building & Communal
aia.gr | 33
In a continuous effort to maximize 2015, providing incentives to Food and 2015, presenting a marginal increase of
the benefits of the ongoing traffic Beverage employees so as to maximise 0.5% versus the previous year.
growth while keeping in pace with their customer serving performance.
fashion and taste trends, the Airport Looking into the parking products
Company - in close cooperation with the With regards to the Airport’s car portfolio, the long-term share in
Concessionaires – introduced three new parking facilities, the business recorded revenues reached 65%, while short-term
units, deployed three new commercial a marginal increase in revenues, yet and executive valet parking contributed
concepts and successfully refurbished presenting a considerable gap with by 26.2% and 8.8% respectively.
four units, out of which two were traffic.
entirely renovated. During the year, close to 2 million
The parking evolution was negatively airport users interacted with Terminal
In order to further support sales and affected by both the unfortunate Greek Services staff for airport information
improve customer satisfaction AIA economy developments in 2015 as and personal assistance. The Airport
implemented a series of promotional well as the change in the mix of the Call Centre responded to over 500,000
activities. The most successful of these Greek O&D passengers – the parking’s calls with a high answer rate, whereby
marketing efforts was executed in primary users, due to the expansion of nearly 93% of passengers were served
cooperation with Hellenic Duty Free ultra-low cost carriers, whose clientele is within 20 seconds. The “Airport-Info”
Shops (HDFS) and targeted perfumes more inclined towards the use of public e-mail service addressed almost 2,900
and cosmetics, being a highly valued transport or car drop-off means. electronic inquiries.
category within the HDFS product
portfolio that suffered the most In order to support sales and further In recognition of the excellent
from the economy crisis. Moreover, enhance the offered service against customer service provided to the public,
other co-promotional activities were competing means of airport access, the Airport Call Centre was honoured for
realised during the year, consisting of a new option of pre-paying online a second consecutive year in the “CRM
promotions, draws and prizes, aiming via credit or debit card through the Grand Prix Customer Service Annual
to increase the levels of passenger e-Parking service was launched in June Awards”; the Call Centre received the
enthusiasm and consumption. Finally, 2015 enabling a seamless and hassle-free Bronze Award in the category of “Large
the “Vote for a Smile” activity that customer experience while being a time- Call Centres” in Greece.
commenced in 2014 continued in saver as an alternative to paying on-site.
Flight activity through the General
In total, car parking business Aviation Facility reached nearly 13,000
generated 12.8 million revenues during flights with over 23,000 travellers.
Property Business Unit
Despite the ongoing Greek economy while partly benefiting from the traffic increase enjoyed during 2015.
crisis effecting major financial increase noted within the year as well. The building and space leases
losses across all market grounds,
AIA’s property business activities The Airport Retail Park presented overall occupancy rate recorded only
related to real estate development, an increase of sales by nearly 2% a slight drop considering the market
offices & auxiliary space leases, compared to 2014. circumstances (i.e. 82.9% in 2015
assets & utilities management, cargo vs. 84.5% in 2014), as a result of the
business development, and facilities Sofitel Athens Airport achieved tenants’ continuous efforts to push
management, performed equally well its best ever performing year with a down operating costs.
compared to 2014. The one-stop- 19% increase in room occupancy at
shop airport concept was exploited, an average room rate slightly lower The Metropolitan Expo
compared to that of 2014, strongly Exhibition & Conference Centre
capitalising on the significant traffic recorded an anticipated decrease
Property Revenues 2015
Revenue Share
11% 18% 27% 45%
Cargo Property Utilities and Building Space Leases
Development Development Building & Communal
aia.gr | 33
