Page 43 - Annual_Report_2016
P. 43
aia.gr Annual Report 2016
Enhancing Airport Experience The innovation challenge “Digital Gate” opened up
In 2016 AIA completed the design of a total new opportunities for young entrepreneurs and
makeover of the Intra Schengen area, a large-scale helped AIA to introduce a fresh approach to airport
revamp project addressed in two distinct phases. technology. The initiative received an award for the
young entrepreneurship at the 2016 Startup Greece
The “operational upgrade” phase refered to the Awards.
repositioning of all security clusters to a new
centralized location prior to the retail area, allowing Finally, AIA received a gold prize for its MIS
passengers to enjoy shopping and dining up to their (Management Information System), at the 2016
boarding time. The subject phase was successfully Business IT Excellence Awards 2016 in the “Business
completed in December 2016, receiving a very warm Intelligence and Analytics” category and a silver
welcome by all airport users. award in the Transportation category for its
Automatic Vehicle Locationing System.
The “commercial upgrade” phase involved
rearranging the commercial area at both departures Measuring Passenger
and arrivals to create a modern and commercially Satisfaction
stimulating environment based on a walk-through Passenger satisfaction
layout that provides an engaging fashion story while overall rating (Passenger
introducing focal points smartly placed along the Survey) was slightly
passenger route. The commercial renovation along improved vs 2015 (4.26
with some special architectural constructions will be on a 5-point scale), a very
completed by May 2017. positive performance
considering the significant
Innovation Recognized traffic increase.
Innovation has been consistently a major driving
force for AIA. Our airport is the first in the world The innovative i-mind
to implement a bot application through Facebook programme (engaging
messenger. The groundbreaking application received AIA employees as “virtual”
the gold award at the Lighthouse e-volution awards, passengers) resulted in 833
a silver award at the 2016 Mobile Excellence Awards walkthroughs (equiv. to
and a distinction during the DigiTravel conference 52,735 checks) and 91 alerts
(Europe, Middle East and Africa). were raised.
Corporate Citizenship
Promoting Athens reflects the company’s dedication to jointly pursue
Promoting the city of Athens as a tourist destination the common goal of promoting Athens as a
is also at the very core of both AIA’s business strate- contemporary cultural centre and an attractive year-
gy and its meaningful contribution to society. round tourist destination. A digital campaign titled
«One City. Never Ending Stories» is implemented
Aiming to promote Athens and its dynamics as a by Marketing Greece with funds of the members of
city break destination, the digital campaign, which the partnership and an exclusive donation by The
emphasized and revealed the combination of its Hellenic Initiative.
history and the unique modern profile of Athens,
through the synthesis of Greek and foreign terms, The fourth Airport Chief Executives’ Symposium
went “live” in 2016, with a series of events in various (ACES- Athens) with the participation of more
areas within the airport with the valuable contribution than 140 top executives from the financial, tourism,
of AIA concessionaires and in the capital, revealing maritime and cruise industries focused on the
with originality the Athenian experience. The “Speak prospects of establishing synergies between airports
Aθenian. Be an Aθenian.” campaign was recognised and ports and the cruise industry perspective.
in 2016 with significant distinctions at the “Tourism
Awards” and the “Ermis Awards”. Art & Culture
AIA consistently promotes the country’s cultural
The Athens Tourism Partnership formed in 2016 heritage and contemporary art while connecting
between AIA, Aegean and the City of Athens social contribution with business objectives.
43
Enhancing Airport Experience The innovation challenge “Digital Gate” opened up
In 2016 AIA completed the design of a total new opportunities for young entrepreneurs and
makeover of the Intra Schengen area, a large-scale helped AIA to introduce a fresh approach to airport
revamp project addressed in two distinct phases. technology. The initiative received an award for the
young entrepreneurship at the 2016 Startup Greece
The “operational upgrade” phase refered to the Awards.
repositioning of all security clusters to a new
centralized location prior to the retail area, allowing Finally, AIA received a gold prize for its MIS
passengers to enjoy shopping and dining up to their (Management Information System), at the 2016
boarding time. The subject phase was successfully Business IT Excellence Awards 2016 in the “Business
completed in December 2016, receiving a very warm Intelligence and Analytics” category and a silver
welcome by all airport users. award in the Transportation category for its
Automatic Vehicle Locationing System.
The “commercial upgrade” phase involved
rearranging the commercial area at both departures Measuring Passenger
and arrivals to create a modern and commercially Satisfaction
stimulating environment based on a walk-through Passenger satisfaction
layout that provides an engaging fashion story while overall rating (Passenger
introducing focal points smartly placed along the Survey) was slightly
passenger route. The commercial renovation along improved vs 2015 (4.26
with some special architectural constructions will be on a 5-point scale), a very
completed by May 2017. positive performance
considering the significant
Innovation Recognized traffic increase.
Innovation has been consistently a major driving
force for AIA. Our airport is the first in the world The innovative i-mind
to implement a bot application through Facebook programme (engaging
messenger. The groundbreaking application received AIA employees as “virtual”
the gold award at the Lighthouse e-volution awards, passengers) resulted in 833
a silver award at the 2016 Mobile Excellence Awards walkthroughs (equiv. to
and a distinction during the DigiTravel conference 52,735 checks) and 91 alerts
(Europe, Middle East and Africa). were raised.
Corporate Citizenship
Promoting Athens reflects the company’s dedication to jointly pursue
Promoting the city of Athens as a tourist destination the common goal of promoting Athens as a
is also at the very core of both AIA’s business strate- contemporary cultural centre and an attractive year-
gy and its meaningful contribution to society. round tourist destination. A digital campaign titled
«One City. Never Ending Stories» is implemented
Aiming to promote Athens and its dynamics as a by Marketing Greece with funds of the members of
city break destination, the digital campaign, which the partnership and an exclusive donation by The
emphasized and revealed the combination of its Hellenic Initiative.
history and the unique modern profile of Athens,
through the synthesis of Greek and foreign terms, The fourth Airport Chief Executives’ Symposium
went “live” in 2016, with a series of events in various (ACES- Athens) with the participation of more
areas within the airport with the valuable contribution than 140 top executives from the financial, tourism,
of AIA concessionaires and in the capital, revealing maritime and cruise industries focused on the
with originality the Athenian experience. The “Speak prospects of establishing synergies between airports
Aθenian. Be an Aθenian.” campaign was recognised and ports and the cruise industry perspective.
in 2016 with significant distinctions at the “Tourism
Awards” and the “Ermis Awards”. Art & Culture
AIA consistently promotes the country’s cultural
The Athens Tourism Partnership formed in 2016 heritage and contemporary art while connecting
between AIA, Aegean and the City of Athens social contribution with business objectives.
43
