Page 34 - Annual_Report_2016
P. 34
5 Our Business Units aia.gr
image and the increase in foreign tourists’ arrivals synergies and highlights the necessity for all
to our city. In particular, AIA has implemented a stakeholders’ industry organisations to continue
series of destination marketing targeted actions their cooperation with the long-term strategic aim to
and initiatives by forging strong relations and establish Athens as one of the most appealing tourist
strategic co-operations and synergies with tourism destinations worldwide.
organisations and associations (Association of
Tourism Enterprises, Greek National Tourism Athens International Airport hosted once more the
Organisation, Ministry of Tourism, Marketing Greece, 4th Airport Chief Executive’s’ Symposium (ACES-
etc.). Athens) in December 2016. This AIA initiative which
takes place in Athens on an annual basis aims, on
Within this context and as a part of the Destination the one hand, to highlight the interdependence
Marketing initiatives undertaken for the promotion of between the air transport industry and airports and
Athens, AIA, in a strategic cooperation with Aegean the development of the destinations they serve
Airlines, Marketing Greece & the Municipality of and on the other, to introduce initiatives for the
Athens introduced a unique project, namely ATP strengthening of Athens as a tourism destination.
(Athens Tourism Partnership Project). The outcome This year’s event focused on evaluating the current
of this institutional cooperation generated a unique cruise market out of Athens and setting out
online/digital campaign for Athens, which was necessary synergies amongst stakeholders involved
launched to the public during a press conference at in order to accelerate the development of this
the Athens Municipality during December 2016. particular segment in the foreseeable future. The
symposium was attended by more than 100 top
The fact that foreign visitors with Athens as their executives from the air transport, the cruise business
final destination significantly increased during last and tourism industry, as well as from the financial
year denotes the effectiveness of such strategic sector.
Airline Awards 2016 Winner Highly commended
Category
Ryanair Emirates
Best of Top 10 Performance
Fastest Growing Airline - Seasonal Route Israir Croatia Airlines
Fastest Growing Airline - Thin Route
Highest Ranking European Destination Sky Express Royal Jordanian
Highest Ranking non-European Destination
Fastest Growing Airline - Domestic British Airways (London) -
Fastest Growing Airline - Western Europe
Fastest Growing Airline - Eastern Europe Qatar Airways (Doha) -
Fastest Growing Airline - Middle East
Fastest Growing Airline - Africa Ryanair Astra Airlines
Best New Entrant Performance
Overall Traffic Development Blue Air Ryanair
Favourite Airline / European passengers
Favourite Airline / Non-European passengers Aegean Airlines Ukraine International Airlines
Destinations … “Lost and Found”
Destinations … “Lost and Found” Aegean Airlines El Al Israel Airlines
* source: AIA official annual survey Aegean Airlines Egypt Air
34 Ellinair -
Ryanair -
Aegean Airlines -
Emirates -
Emirates (NYC) -
SCOOT (Singapore) -
image and the increase in foreign tourists’ arrivals synergies and highlights the necessity for all
to our city. In particular, AIA has implemented a stakeholders’ industry organisations to continue
series of destination marketing targeted actions their cooperation with the long-term strategic aim to
and initiatives by forging strong relations and establish Athens as one of the most appealing tourist
strategic co-operations and synergies with tourism destinations worldwide.
organisations and associations (Association of
Tourism Enterprises, Greek National Tourism Athens International Airport hosted once more the
Organisation, Ministry of Tourism, Marketing Greece, 4th Airport Chief Executive’s’ Symposium (ACES-
etc.). Athens) in December 2016. This AIA initiative which
takes place in Athens on an annual basis aims, on
Within this context and as a part of the Destination the one hand, to highlight the interdependence
Marketing initiatives undertaken for the promotion of between the air transport industry and airports and
Athens, AIA, in a strategic cooperation with Aegean the development of the destinations they serve
Airlines, Marketing Greece & the Municipality of and on the other, to introduce initiatives for the
Athens introduced a unique project, namely ATP strengthening of Athens as a tourism destination.
(Athens Tourism Partnership Project). The outcome This year’s event focused on evaluating the current
of this institutional cooperation generated a unique cruise market out of Athens and setting out
online/digital campaign for Athens, which was necessary synergies amongst stakeholders involved
launched to the public during a press conference at in order to accelerate the development of this
the Athens Municipality during December 2016. particular segment in the foreseeable future. The
symposium was attended by more than 100 top
The fact that foreign visitors with Athens as their executives from the air transport, the cruise business
final destination significantly increased during last and tourism industry, as well as from the financial
year denotes the effectiveness of such strategic sector.
Airline Awards 2016 Winner Highly commended
Category
Ryanair Emirates
Best of Top 10 Performance
Fastest Growing Airline - Seasonal Route Israir Croatia Airlines
Fastest Growing Airline - Thin Route
Highest Ranking European Destination Sky Express Royal Jordanian
Highest Ranking non-European Destination
Fastest Growing Airline - Domestic British Airways (London) -
Fastest Growing Airline - Western Europe
Fastest Growing Airline - Eastern Europe Qatar Airways (Doha) -
Fastest Growing Airline - Middle East
Fastest Growing Airline - Africa Ryanair Astra Airlines
Best New Entrant Performance
Overall Traffic Development Blue Air Ryanair
Favourite Airline / European passengers
Favourite Airline / Non-European passengers Aegean Airlines Ukraine International Airlines
Destinations … “Lost and Found”
Destinations … “Lost and Found” Aegean Airlines El Al Israel Airlines
* source: AIA official annual survey Aegean Airlines Egypt Air
34 Ellinair -
Ryanair -
Aegean Airlines -
Emirates -
Emirates (NYC) -
SCOOT (Singapore) -
