Page 39 - Annual Report 2015 EN

 

 

 

 

 

Page 39 - Annual Report 2015 EN
P. 39
Annual Report 2015

e-commerce, AIA received the bronze passes from the Facebook inbox” users through «ATH Messenger», as
prize in “Digital Strategy” category service. Athens airport became the part of AIA’s strategic goal to introduce
for the “ATH Messenger of Athens first and so far only airport worldwide innovative digital services focusing in
International Airport - Your journey offering flight information to Facebook social media.

Corporate Citizenship

Promoting Athens A. Kontogeorgis which featured Airport & Children
statues of Athens from a humoristic programme 2015:
A number of initiatives were perspective; “The walls of Athens and
undertaken by AIA in order to help their Destiny” emphasized on the 5,866
Athens dynamically re-emerge as a street art of graffiti, curated by M.
tourist destination. Stefanidis while the show featured young travellers
works by M. Anastasakos and A. hosted in the MTB
The 3rd Airport Chief Executives’ Vasmoulakis ; “Final destination”, Play Area,
Symposium (ACES Athens), an AIA a group photography and video
initiative hosted yearly in Athens, exhibition by M. Vernicos, A. 2,320
was successfully held in November, Georgiou, A. Lambrovassilis, N.
with the participation of more than Markou, V. Bechraki, M. Myrogianni school students were
140 top executives from air transport, and Y. Hadjiaslanis featuring building offered visitor tours
the financial sector and the tourism interiors, cities and landscapes which
industry. ACES Athens aims to at depict the continuous change of the Community Engagement:
highlighting the interdependence natural and artificial environment;
between the air transport industry and Our 2015 Community Engagement
airports, point out the development of At the “Art & Culture” exhibition Plan focused primarily on educational
the served destinations they serve and area (MTB-Arrivals Level) we and social issues in light of the on-going
propose initiatives for strengthening presented the “Stolen Bubbles” an economic recession, thus underlining
Athens as a tourism destination. animation project by J.Marketou, AIA’s role as a social partner. Through
curated by A. Potamianou that regular meetings with local stakeholders
This year’s ACES Athens focused reinterpreted K. Zerman’s classic film a positive climate based on mutual
on strategic aviation topics as well as The Stolen Airship (1966); “The Journey: understanding was maintained. The most
on the recent industry developments 5 different viewpoints”, which exhibited important initiatives for 2015 included:
of the industry. Furthermore, AIA’s the video works of five contemporary
new destination promotion campaign artists, F. Gousseti, L.Theodorou, • Donation of computers and other
“Speak AΘenian. Be an AΘenian” was A. Spartalis, Y. Grigoriadis and E. electronic equipment to schools in the
introduced in cooperation with the Hatzisavva ; and lastly, “Travelling with wider region of Mesogeia as well as
Marketing Greece. a body”, by D. Alithinos a series of 26 financial rewards to top students from
photographs creating a polyptych and a local high schools admitted to Greek
Furthermore, in line with a series of landscape study comprising of details of Universities.
diverse destination marketing initiatives, human bodies photographed all around
AIA welcomed in September the the world 20 or 30 years earlier. • In order to promote awareness on
famous Greek singer Elly Paspala and water management issues AIA,
the Underground Youth Orchestra, for Through the “Fly me to the Moon” in cooperation with the NGO
her first live official performance of the programme, a joint collaboration with Mediterranean SOS, organised an
song “I love Athens!”. the “ελculture” platform, AIA offered environmental educational programme
passengers, for the 2nd consecutive at 10 local elementary schools that was
Art & Culture year, a unique entertainment attended by 1,282 students.
experience at the Airport. In 2015,
More than 250,000 people visited we hosted live performances of the • AIA matched a donation made by
the airport permanent exhibitions Athens State Orchestra, the Greek AviAlliance in support of the social
(Archaeological Findings, the National Opera, Imam Baildi, Gadjo super market and the medical services
Acropolis Museum - A Classic Dilo, Marietta Fafouti, Penny & the of the Spata-Artemis Municipality.
Destination and the exhibition for Swingin’ Cats, and Swing & Milonga
Eleftherios Venizelos). moments, that provided passengers • Continuing support for the
and visitors with a unique experience! conservation and promotion of
In 2015 AIA launched its the Vravrona Wetland, a Natura
collaboration with the Art-Athina AIA also provided support to 2000 site located near the Airport,
International Exhibition of major Greek cultural entities such transformed into a popular attraction
Contemporary Art by hosting six as Biennale of Architecture, Elliniki of archaeological and environmental
special exhibitions. At the “Art & Etairia, Benaki Museum, etc. interest.
Environment” area (MTB-Departures
Level) : “Athens of yesterday, today”
by distinguished photographer

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