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Jul-Sep | 14 Latitudes Take off



GLOBAL VIEWS | ΕΙΚΟΝΕΣ ΤΟΥ ΚΟΣΜΟΥ



































VENICE 45° 26’Ν 12°20’E
Tourism makeover


In response to this year’s theme of the 14th As such, the exhibition consists of two
International Architecture Exhibition at the parts: the archival part presents the
Venice Biennale, “Fundamentals - Absorbing architectural production of tourism landscapes
Modernity 1914 – 2014” curated by award- in Greece over the last 100 years, with an
winning Dutch architect Rem Koolhaas, the emphasis on exploring the relationship
Greek team’s proposal is more relevant than between buildings and their natural landscape. Antonas, Tense Architecture Network, Flux
ever. Spearheaded by National Commissioner, Photographs of landscapes are placed on the Office, Kse Studio, Ilias Papageorgiou/SO-
professor Yannis Aesopos and entitled lower part of the Greek Pavilion’s interior walls IL, Manuel Aires Mateus, Neri & Hu, Amid.
“Tourism Landscapes: Remaking Greece”, and create a “topography” that is topped with Cero9, AZPML Architecture, BLP Architects,
this year’s participation aims to “redefine the photos and drawings of hotels, resorts and Burger Katsota Architects, HHF Architects
priorities of Greek tourism and its relationship other tourism architecture, which are in turn and Α. Vougia/P. Issaias/Th. Issaias. Placed
with nature by viewing the issue of reusing ‘punctured’ by photos of ‘identity elements’ on identical stands of various heights, the
structures and materials under a new light,” that introduce the anthropological dimension. models create an interior geometric ‘island
explains Yannis Aesopos. Expanding the Therefore, the natural landscape becomes landscape’ that aims to “establish tourist
role of tourism as a vehicle of Greece’s the base that welcomes works or unrealized activity that follows new value standards,”
modernization, architecture can contribute projects of C. Doxiadis, N. Valsamakis, T. says the National Commissioner.
to the country’s main development axis by Zenetos, A. Konstantinidis, B. Tschumi, R. Greece has participated in the Venice
creating constructed tourism landscapes Piano and Foster+Partners among other, International Architecture Exhibition, which
to complement and coexist alongside while also supporting Greece’s archaeological usually attracts more than 150,000 visitors
archaeological sites, museums and traditional spaces and organised beaches. (7/7 – 23/11), for the 10th year. However,
villages, redesigning public spaces including The second part of the exhibition, the new in collaboration with the Ministry of
organised beaches, hotels and resorts, as well projects part, is placed in the center of the Environment, Energy and Climate Change
as large scale tourism infrastructure facilities. Pavilion and presents the proposals of 15 and Yannis Aesopos’ team, this year marks
This constant and multifaceted architectural Greek and foreign architects for sea-side, the first time that a complete action plan to
reconstruction of the landscape also provides tourist structures. Characterized by limited inform the entire architectural community
opportunities for redefining our collective resources and demanding a reassessment is presented. Following the completion of
identity. As Mr. Aesopos states, the exhibition of priorities, a reconsideration of human the Venice Biennale, the Greek participation
“focuses on the concurrent (re)shaping of impact of the natural environment, and the will also be exhibited in Athens, while the
Greek national identity that is enhanced ‘reappraisal of less’, these new projects updated catalogue will be available online at
through tourism”. include proposals by Α. Angelidakis, A. tourismlandscapes.gr.


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