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Jul-Sep | 14 Business airport initiative
promoting athenS
PerhaΨ you ’re an
AΘeniAn too!
Three principal german airporTs bring aThens’ dynamic To new heighTs on The global
map of Top Travel desTinaTions. | Τρία κομβίκα γερμανίκα αεροδρομία απογείώνουν Τη
δυναμίκη Της αθηνας ςΤον παγκοςμίο χαρΤη Τών κορυφαίών ΤαξίδίώΤίκών προορίςμών.
Ο deon of herodus atticus spreads its charm, proximately 170 million. of scheduled events and performances aspire to
Classical statues come to life, pictures of
further emphasize the beauty of the greek capital,
the aia and gnto delegation, which visited the
the crystal blue sea entice passersby. add
drawing the attention of the approximately 72.9 mil-
three airports in early may returned brimming with
to this the ubiquitous “perhaΨ you’re an aΘenian
too” slogan and travellers are invited to, what else, enthusiasm following the success of the inven- lion travellers who visit those airports every year.
tive campaign. accompanied by the greek Con-
Launched six months ago, “playing” with the let-
become athenians too. Yet funnily enough, you have sul generals of the aforementioned german cities, ters of the greek alphabet and espousing ideas
not just arrived at athens international airport, but aia Chief executive officer Yiannis paraschis and of greek origin such as “history”, “harmony” and
at one of our city’s airport-ambassadors: munich, the general Secretary of the gnto, panos Leiva- “hospitality”, this collaborative campaign is proof
Dusseldorf and hamburg are three of the 18 proud das, were guided around the airports where the that clever actions pay off. this positive message
harbingers of the City pair initiative, which was in- presence of athens will be strongly felt through- is confirmed by the promotional images that domi-
augurated in the frame of the first aCeS Symposi- out 2014. “We are exceptionally pleased with the nate the airports in munich, Dusseldorf and ham-
um (1st airport Chief executives’ Symposium) that results of our visits,” says Yiannis paraschis, “to burg, images that journey travellers to a “dream-
took place last october in athens. inspired by ath- three particularly significant and dynamic mem- like athens” addressing mainly to the german mar-
ens international airport, these “airport alliances” bers of the 18-strong family of airports that are ket, which displayed exceptional resilience and an
under the auspices of the ministry of tourism and actively promoting athens’ vitality.” With all eyes impressive 45% passenger traffic increase during
the greek national tourism organisation (gnto) on athens, the spaces, websites, magazines and the first quarter of 2014. the campaign is also run-
aim to promote and enhance the appeal of ath- social media outlets of the three airports have be- ning in a further 15 international airports. in turn,
ens as a destination in 18 international airports, come platforms that highlight the city’s dynamism the City pair initiative ensures mutual support for
which boast total annual passenger traffic of ap- as a top travel destination. in addition, a plethora these destinations from aia.
126
promoting athenS
PerhaΨ you ’re an
AΘeniAn too!
Three principal german airporTs bring aThens’ dynamic To new heighTs on The global
map of Top Travel desTinaTions. | Τρία κομβίκα γερμανίκα αεροδρομία απογείώνουν Τη
δυναμίκη Της αθηνας ςΤον παγκοςμίο χαρΤη Τών κορυφαίών ΤαξίδίώΤίκών προορίςμών.
Ο deon of herodus atticus spreads its charm, proximately 170 million. of scheduled events and performances aspire to
Classical statues come to life, pictures of
further emphasize the beauty of the greek capital,
the aia and gnto delegation, which visited the
the crystal blue sea entice passersby. add
drawing the attention of the approximately 72.9 mil-
three airports in early may returned brimming with
to this the ubiquitous “perhaΨ you’re an aΘenian
too” slogan and travellers are invited to, what else, enthusiasm following the success of the inven- lion travellers who visit those airports every year.
tive campaign. accompanied by the greek Con-
Launched six months ago, “playing” with the let-
become athenians too. Yet funnily enough, you have sul generals of the aforementioned german cities, ters of the greek alphabet and espousing ideas
not just arrived at athens international airport, but aia Chief executive officer Yiannis paraschis and of greek origin such as “history”, “harmony” and
at one of our city’s airport-ambassadors: munich, the general Secretary of the gnto, panos Leiva- “hospitality”, this collaborative campaign is proof
Dusseldorf and hamburg are three of the 18 proud das, were guided around the airports where the that clever actions pay off. this positive message
harbingers of the City pair initiative, which was in- presence of athens will be strongly felt through- is confirmed by the promotional images that domi-
augurated in the frame of the first aCeS Symposi- out 2014. “We are exceptionally pleased with the nate the airports in munich, Dusseldorf and ham-
um (1st airport Chief executives’ Symposium) that results of our visits,” says Yiannis paraschis, “to burg, images that journey travellers to a “dream-
took place last october in athens. inspired by ath- three particularly significant and dynamic mem- like athens” addressing mainly to the german mar-
ens international airport, these “airport alliances” bers of the 18-strong family of airports that are ket, which displayed exceptional resilience and an
under the auspices of the ministry of tourism and actively promoting athens’ vitality.” With all eyes impressive 45% passenger traffic increase during
the greek national tourism organisation (gnto) on athens, the spaces, websites, magazines and the first quarter of 2014. the campaign is also run-
aim to promote and enhance the appeal of ath- social media outlets of the three airports have be- ning in a further 15 international airports. in turn,
ens as a destination in 18 international airports, come platforms that highlight the city’s dynamism the City pair initiative ensures mutual support for
which boast total annual passenger traffic of ap- as a top travel destination. in addition, a plethora these destinations from aia.
126
