Page 192 - teyxos_13
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Jan-Mar | 13 NEED TO KNOW
greek hospitality
187
gurneiteeced
The campaigns and initiatives of “Alliance for Greece”
remind us that volunteerism and nonprofit contribution are
our greatest allies during difficult times | Οι καμπάνιες και
οι δράσεις της μη κερδοσκοπικής εταιρείας «Συμμαχία για την
Ελλάδα» υπενθυμίζουν ότι σε δύσκολες εποχές ο εθελοντισμός
και η αφιλοκερδής προσφορά είναι οΙ καλύτεροΙ σύμμαχοΙ.
In spite of the times, the joint initiatives of various and Industry (TCCI), the Federation of Hellenic ICT contemporary artists. The free mobile phone
communication federations and associations, Enterprises (SEPE) and the Boy Scouts of Greece application Explore Greece is another achievement
independent companies and important personalities (SEP) in 2010 with the aim of directly and effectively that functions as a personal, digital travel guide to
of the cultural and business world highlight their promoting Greece abroad. discovering Greece. The Alliance is also behind
important role in tourism, environment, culture and This is the first time the private sector volunteers to events such as the International Aegean Sailing
sport by creating inspired advertising campaigns support Greek culture and tourism by producing 24 Rally, the Acropolis Rally 2012-13, the Alexander the
and participating in various athletic and cultural radio and television adverts over the last two years, Great International Marathon 2011, the International
events that aim to promote Greece’s tourism and which were shown in more than 90 cinemas. With Cycling Tour of Hellas 2012-13, the Cruise&Tourism
cultural identity. In order to raise the awareness of the invaluable assistance of various celebrities and conference and the Retail Business Awards 2011
the public and the business world, and to promote regular citizens, with the Acropolis Museum and other and 2012. In London, the Alliance co-organised the
volunteerism in all sectors, various organizations cultural landmarks as a backdrop and espousing House of Greece with the British Hellenic Chamber
including the Hellenic Advertisers Association (HAA), the idea “Greece, part of our soul”, these adverts of Commerce and the International Olympic Truce
the Association of Advertising and Communications composed the first part of Alliance for Greece’s Centre, while it also contributed to promoting the
Companies in Greece (EDEE), the Association optimistic endeavours. For its contribution to the benefits of the traditional Greek breakfast in one
of Nationwide Commercial Television Stations 29th Athens Classic Marathon and the promotion of the most important global events for the tourist
(EITISEE), the Producers Association of Cinema & of the race in 2011 and 2012, Alliance for Greece industry, the World Travel Market.
Television (PACT) and the Association of Magazine was awarded by SEGAS, the Hellenic Association The Alliance’s plans for 2013 include the production
Businesses (SEPT) from the communication sector of Amateur Athletics, in a special ceremony in of two more adverts with filming set to take place
joined forces with the Hellenic Banking Union (HBU), 2011. Furthermore, the Alliance has cultivated the at the National Archaeological Museum and the
the Association of Mobile Telephony Companies interest of Greeks living abroad through its initiative Numismatic Museum, while it is also organizing an
(EEKT), the Hellenic Petroleum Marketing Companies of printing two million placemats with 40 different exhibition inside a museum for the first time. Unveiled
Association (SEEPE), the Hellenic Cosmetic, Toiletry Greece-inspired images created by 20 acclaimed in March, this exhibition hosted by the National
and Perfumery Association (PSVAK), the Panhellenic
Exporters Association (PSE), the Federation of Hellenic The Alliance’s plans for 2013 include two more
Food Industries (SEVT), the Greek Association of adverts and the first EXHIBITION INSIDE A MUSEUM
Branded Product Manufacturers (ESVEP), the H συμμαχια το 2013 ΣΧΕΔΙΑΖΕΙ δυο νεα σποτ και ΤηΝ
Association of Music Recording Companies (IFPI), πρωτη εκθεση ζωγραφικησ εντοσ μουσειου.
the Hellenic Retail Business Association (SELPE),
Hellenic Association of Pharmaceutical Companies
(SFEE), the Thessaloniki Chamber of Commerce
192
greek hospitality
187
gurneiteeced
The campaigns and initiatives of “Alliance for Greece”
remind us that volunteerism and nonprofit contribution are
our greatest allies during difficult times | Οι καμπάνιες και
οι δράσεις της μη κερδοσκοπικής εταιρείας «Συμμαχία για την
Ελλάδα» υπενθυμίζουν ότι σε δύσκολες εποχές ο εθελοντισμός
και η αφιλοκερδής προσφορά είναι οΙ καλύτεροΙ σύμμαχοΙ.
In spite of the times, the joint initiatives of various and Industry (TCCI), the Federation of Hellenic ICT contemporary artists. The free mobile phone
communication federations and associations, Enterprises (SEPE) and the Boy Scouts of Greece application Explore Greece is another achievement
independent companies and important personalities (SEP) in 2010 with the aim of directly and effectively that functions as a personal, digital travel guide to
of the cultural and business world highlight their promoting Greece abroad. discovering Greece. The Alliance is also behind
important role in tourism, environment, culture and This is the first time the private sector volunteers to events such as the International Aegean Sailing
sport by creating inspired advertising campaigns support Greek culture and tourism by producing 24 Rally, the Acropolis Rally 2012-13, the Alexander the
and participating in various athletic and cultural radio and television adverts over the last two years, Great International Marathon 2011, the International
events that aim to promote Greece’s tourism and which were shown in more than 90 cinemas. With Cycling Tour of Hellas 2012-13, the Cruise&Tourism
cultural identity. In order to raise the awareness of the invaluable assistance of various celebrities and conference and the Retail Business Awards 2011
the public and the business world, and to promote regular citizens, with the Acropolis Museum and other and 2012. In London, the Alliance co-organised the
volunteerism in all sectors, various organizations cultural landmarks as a backdrop and espousing House of Greece with the British Hellenic Chamber
including the Hellenic Advertisers Association (HAA), the idea “Greece, part of our soul”, these adverts of Commerce and the International Olympic Truce
the Association of Advertising and Communications composed the first part of Alliance for Greece’s Centre, while it also contributed to promoting the
Companies in Greece (EDEE), the Association optimistic endeavours. For its contribution to the benefits of the traditional Greek breakfast in one
of Nationwide Commercial Television Stations 29th Athens Classic Marathon and the promotion of the most important global events for the tourist
(EITISEE), the Producers Association of Cinema & of the race in 2011 and 2012, Alliance for Greece industry, the World Travel Market.
Television (PACT) and the Association of Magazine was awarded by SEGAS, the Hellenic Association The Alliance’s plans for 2013 include the production
Businesses (SEPT) from the communication sector of Amateur Athletics, in a special ceremony in of two more adverts with filming set to take place
joined forces with the Hellenic Banking Union (HBU), 2011. Furthermore, the Alliance has cultivated the at the National Archaeological Museum and the
the Association of Mobile Telephony Companies interest of Greeks living abroad through its initiative Numismatic Museum, while it is also organizing an
(EEKT), the Hellenic Petroleum Marketing Companies of printing two million placemats with 40 different exhibition inside a museum for the first time. Unveiled
Association (SEEPE), the Hellenic Cosmetic, Toiletry Greece-inspired images created by 20 acclaimed in March, this exhibition hosted by the National
and Perfumery Association (PSVAK), the Panhellenic
Exporters Association (PSE), the Federation of Hellenic The Alliance’s plans for 2013 include two more
Food Industries (SEVT), the Greek Association of adverts and the first EXHIBITION INSIDE A MUSEUM
Branded Product Manufacturers (ESVEP), the H συμμαχια το 2013 ΣΧΕΔΙΑΖΕΙ δυο νεα σποτ και ΤηΝ
Association of Music Recording Companies (IFPI), πρωτη εκθεση ζωγραφικησ εντοσ μουσειου.
the Hellenic Retail Business Association (SELPE),
Hellenic Association of Pharmaceutical Companies
(SFEE), the Thessaloniki Chamber of Commerce
192
