Page 49 - Annual Report 2015 EN
P. 49
Annual Report 2015
In this light Athens International Airport once more hosted the 3rd Airport Chief Executive’s
Symposium (ACES-Athens) in November 2015. This AIA initiative which takes place in Athens
on an annual basis aims on one hand to highlight the interdependence between the air transport
industry & airports and the development of the destinations they serve and on the other to undertake
initiatives for the strengthening of Athens as a tourism destination. This year’s event served as an ideal
platform of synthesis of ideas and opinions at the highest level and was attended by more than 100 top
executives from air transport, the financial sector and the tourism industry.
On this occasion and as part of the initiatives undertaken each year for the promotion of Athens, AIA
presented the new follow-up campaign ‘Speak AΘenian. Be an AΘenian’, designed following a survey
conducted by Marketing Greece and AIA regarding the Athens’ tourism product. The campaign
constitutes the evolution of last year’s successful “I’m an Athenian, too” campaign and it was honoured
with the Ermis Award / Digital Campaigns category and is being held under the auspices of the City of
Athens with the support of the Athens-Attica & Argosaronic Hotel Association and Aegean Airlines.
The fact that foreign visitors with Athens as their final destination significantly increased during last
year denotes the effectiveness of such strategic synergies and highlights the necessity for all industry
organisations to continue their cooperation with the long-term strategic aim to establish Athens as one
of the most appealing tourist destinations worldwide.
The challenge of enhancing the connectivity of Athens and the development of its hubbing potential
has been for many years among AIA’s strategic goals and a focal point of the common developmental
efforts of the airport and its airline partners. To this end, AIA designed the “TAG Athens” Project.
The name of the project has served as an invitation to the airlines in order to put in place attractive
prices on routes where Athens is the intermediate point and to passengers through the basic message
“TAG Athens – TAGs you to the World” i.e. Athens connects you to the world - TAG Athens as an
intermediate point on your route. The aim has been to promote connecting opportunities via Athens at
a highly attractive price to passengers from the Balkans, Central and Eastern Europe with Asia/Pacific
and Africa regions as their final destination and invite them to select Athens as their intermediate
point. Offering an extensive number of attractive connecting opportunities via Athens, Aegean Airlines
proves to be a strategic partner and main contributor to TAG’s success.
2.3 Consumers
AIA’s activities for consumers include a wide spectrum of high quality services ranging from shopping
& dining to parking, landside and terminal services, all aiming to deliver a unique airport experience to
passengers and visitors while at the same time generate revenues for AIA.
The Airport’s Shopping Centre had a remarkable performance in 2015 as a result of two factors: traffic
growth and the exceptional performance of the fully renovated and expanded Extra-Schengen retail
area.
Over the last two years, key areas of the Airport Shopping Centre had been radically transformed in
terms of design and aesthetics, as part of a major AIA’s intervention plan at the MTB facilities, aiming
at offering passengers an upgraded experience. Under this project, the Extra-Schengen area was
fully redesigned with works being completed in early 2015. Main design characteristics included the
centralisation of the security screening facilities at the entrance of the Extra-Schengen area allowing
passengers to visit the retail units stress-free from relevant procedures, the creation of a duty free
walk-through concept and the creation of approximately 500 square metres of additional retail space.
New retail and catering units were developed in the renovated area, incorporating elements from the
prevailing new contemporary design approach as a result of a close cooperation between AIA and the
individual concessionaires operating therein. The product range offered to passengers through the
new commercial facilities was equally updated and aligned with the latest market trends and customer
needs. The above implemented interventions produced outstanding results pertaining to the Extra
Schengen area’s commercial performance in terms of total sales and average passenger spending.
In a continuous effort to maximise benefits of the ongoing traffic growth while keeping in pace with
fashion and taste trends, AIA - in close cooperation with the concessionaires – introduced three new
units, deployed three new commercial concepts and successfully refurbished four units, out of which
two were entirely renovated.
Financial Statements as at 31 December 2015 (Amounts in Euros unless otherwise stated)
6 of 56
In this light Athens International Airport once more hosted the 3rd Airport Chief Executive’s
Symposium (ACES-Athens) in November 2015. This AIA initiative which takes place in Athens
on an annual basis aims on one hand to highlight the interdependence between the air transport
industry & airports and the development of the destinations they serve and on the other to undertake
initiatives for the strengthening of Athens as a tourism destination. This year’s event served as an ideal
platform of synthesis of ideas and opinions at the highest level and was attended by more than 100 top
executives from air transport, the financial sector and the tourism industry.
On this occasion and as part of the initiatives undertaken each year for the promotion of Athens, AIA
presented the new follow-up campaign ‘Speak AΘenian. Be an AΘenian’, designed following a survey
conducted by Marketing Greece and AIA regarding the Athens’ tourism product. The campaign
constitutes the evolution of last year’s successful “I’m an Athenian, too” campaign and it was honoured
with the Ermis Award / Digital Campaigns category and is being held under the auspices of the City of
Athens with the support of the Athens-Attica & Argosaronic Hotel Association and Aegean Airlines.
The fact that foreign visitors with Athens as their final destination significantly increased during last
year denotes the effectiveness of such strategic synergies and highlights the necessity for all industry
organisations to continue their cooperation with the long-term strategic aim to establish Athens as one
of the most appealing tourist destinations worldwide.
The challenge of enhancing the connectivity of Athens and the development of its hubbing potential
has been for many years among AIA’s strategic goals and a focal point of the common developmental
efforts of the airport and its airline partners. To this end, AIA designed the “TAG Athens” Project.
The name of the project has served as an invitation to the airlines in order to put in place attractive
prices on routes where Athens is the intermediate point and to passengers through the basic message
“TAG Athens – TAGs you to the World” i.e. Athens connects you to the world - TAG Athens as an
intermediate point on your route. The aim has been to promote connecting opportunities via Athens at
a highly attractive price to passengers from the Balkans, Central and Eastern Europe with Asia/Pacific
and Africa regions as their final destination and invite them to select Athens as their intermediate
point. Offering an extensive number of attractive connecting opportunities via Athens, Aegean Airlines
proves to be a strategic partner and main contributor to TAG’s success.
2.3 Consumers
AIA’s activities for consumers include a wide spectrum of high quality services ranging from shopping
& dining to parking, landside and terminal services, all aiming to deliver a unique airport experience to
passengers and visitors while at the same time generate revenues for AIA.
The Airport’s Shopping Centre had a remarkable performance in 2015 as a result of two factors: traffic
growth and the exceptional performance of the fully renovated and expanded Extra-Schengen retail
area.
Over the last two years, key areas of the Airport Shopping Centre had been radically transformed in
terms of design and aesthetics, as part of a major AIA’s intervention plan at the MTB facilities, aiming
at offering passengers an upgraded experience. Under this project, the Extra-Schengen area was
fully redesigned with works being completed in early 2015. Main design characteristics included the
centralisation of the security screening facilities at the entrance of the Extra-Schengen area allowing
passengers to visit the retail units stress-free from relevant procedures, the creation of a duty free
walk-through concept and the creation of approximately 500 square metres of additional retail space.
New retail and catering units were developed in the renovated area, incorporating elements from the
prevailing new contemporary design approach as a result of a close cooperation between AIA and the
individual concessionaires operating therein. The product range offered to passengers through the
new commercial facilities was equally updated and aligned with the latest market trends and customer
needs. The above implemented interventions produced outstanding results pertaining to the Extra
Schengen area’s commercial performance in terms of total sales and average passenger spending.
In a continuous effort to maximise benefits of the ongoing traffic growth while keeping in pace with
fashion and taste trends, AIA - in close cooperation with the concessionaires – introduced three new
units, deployed three new commercial concepts and successfully refurbished four units, out of which
two were entirely renovated.
Financial Statements as at 31 December 2015 (Amounts in Euros unless otherwise stated)
6 of 56
