Page 84 - 2board 61
P. 84
HEALTH & BEAUTY :
THE PRINCIPLES CYCLES AND VALUES
Οpposite page: Korres Recycle
OF A SUSTAINABLE Lab. This page: Athonites.
Απέναντι σελίδα: Το Recyble
F R O M BEAUTY ROUTINE Lab της Korres. Σε αυτή τη
σελίδα: Athonites.
THAT HARNESSES THE
N A T U R E SYNERGY OF NATURE, products, and its commitment to sustaina-
bility, which is reflected not only in its op-
SCIENCE AND SELF-CARE,
erations but also in the life cycle of its prod-
W I T H SPEARHEADED BY GREEK ucts (apivita.com).
This forward-looking perspective has also
been espoused by a Greek company whose
BRANDS. / Ο Ι Α Ρ Χ Ε Σ
roots can be traced to the enchanting island
ΤΗΣ ΒΙΩΣΙΜΗΣ ΡΟΥΤΙΝΑΣ of Skopelos where Euthalia, the grandmother
of its founder – also Euthalia – lived, hence
the name Euthalia Natural Cosmetic Values.
ΠΕΡΙΠΟIΗΣΗΣ ΜΕΣΑ Founded in 2012, the company’s holistic ap-
proach combines a deep understanding of nat-
C A R E ΑΠΟ ΤΗ ΣΥΝΕΡΓΕΙΑ ΤΗΣ ural ingredients with an in-depth knowledge
of modern cosmetology. The result? Euthal-
ΦΥΣΗΣ, ΤΗΣ ΕΠΙΣΤΗΜΗΣ
ia’s products contain no chemical or synthet-
ΚΑΙ ΤΗΣ ΑΥΤΟΦΡΟΝΤΙΔΑΣ, ic substances, with formulas based on plant
and herbal extracts, essential oils and other
precious gifts of nature. These beneficial ac-
ΜΕ ΠΡΩΤΑΓΩΝΙΣΤΕΣ tive ingredients, especially organic olive oil
and cistus, are just some of the reasons for
by Elena Mathiopoulou ΕΛΛΗΝΙΚΑ BRANDS. the success of the company, whose eco-inno-
vation was recently recognised at the Green
Brand Awards (euthalia.com.gr ).
Beeswax is the main ingredient of Bee Cera’s
| innovative products, which expertly com-
As we face the reality of climate change, the bine traditional cosmetology with modern
discussion about a new way of living and of techniques. The formulations of the award-
making products is becoming increasingly winning company contain active ingredients
relevant. And, of course, this applies to the derived from plants, including high-tech in-
beauty industry. So, how ‘green’ can our cos- gredients such as the water from aqueous dis-
metics be? To answer this, let’s begin with tillates, plant oils and seed butters, herbal ex-
the obvious. The shorter and simpler the tracts and essential oils (beecera.gr).
ingredients list of a personal care product, MIELĒV was founded in 2020 by Marialena
the better. By choosing cosmetics and beau- Baklatzi. The company’s name derives from
ty products with natural ingredients and ve- the French “je m ‘élève” meaning “I rise”, in
gan formulations free of parabens, sulphates, the sense of “I elevate myself”, and this skin-
formaldehyde, phthalates, ammonium chlo- care brand prides itself on having the utmost
ride and other harmful chemicals, we are respect for humans, animals and the environ-
not only protecting ourselves but also – by ment, offering formulas that are organic and
extension – the environment. These princi- vegan (mielev.com). Biotechnology is having
ples have been enthusiastically embraced by an increasing impact on the manufacture of
Apivita, a company inspired by bees, the al- beauty products, as consumers come to re-
chemists of nature. Adopting a responsible alise that the use of biosynthetic ingredients
stance towards the environment and soci- offers an alternative, more sustainable solu-
ety, the company continues to make every tion. This is because these ingredients reduce
effort to reduce its environmental footprint the reliance on natural raw materials, which
through the prudent management of the re- can lead to harmful practices such as inten-
sources it uses, the eco-friendly design of its sive farming and fishing.
84
THE PRINCIPLES CYCLES AND VALUES
Οpposite page: Korres Recycle
OF A SUSTAINABLE Lab. This page: Athonites.
Απέναντι σελίδα: Το Recyble
F R O M BEAUTY ROUTINE Lab της Korres. Σε αυτή τη
σελίδα: Athonites.
THAT HARNESSES THE
N A T U R E SYNERGY OF NATURE, products, and its commitment to sustaina-
bility, which is reflected not only in its op-
SCIENCE AND SELF-CARE,
erations but also in the life cycle of its prod-
W I T H SPEARHEADED BY GREEK ucts (apivita.com).
This forward-looking perspective has also
been espoused by a Greek company whose
BRANDS. / Ο Ι Α Ρ Χ Ε Σ
roots can be traced to the enchanting island
ΤΗΣ ΒΙΩΣΙΜΗΣ ΡΟΥΤΙΝΑΣ of Skopelos where Euthalia, the grandmother
of its founder – also Euthalia – lived, hence
the name Euthalia Natural Cosmetic Values.
ΠΕΡΙΠΟIΗΣΗΣ ΜΕΣΑ Founded in 2012, the company’s holistic ap-
proach combines a deep understanding of nat-
C A R E ΑΠΟ ΤΗ ΣΥΝΕΡΓΕΙΑ ΤΗΣ ural ingredients with an in-depth knowledge
of modern cosmetology. The result? Euthal-
ΦΥΣΗΣ, ΤΗΣ ΕΠΙΣΤΗΜΗΣ
ia’s products contain no chemical or synthet-
ΚΑΙ ΤΗΣ ΑΥΤΟΦΡΟΝΤΙΔΑΣ, ic substances, with formulas based on plant
and herbal extracts, essential oils and other
precious gifts of nature. These beneficial ac-
ΜΕ ΠΡΩΤΑΓΩΝΙΣΤΕΣ tive ingredients, especially organic olive oil
and cistus, are just some of the reasons for
by Elena Mathiopoulou ΕΛΛΗΝΙΚΑ BRANDS. the success of the company, whose eco-inno-
vation was recently recognised at the Green
Brand Awards (euthalia.com.gr ).
Beeswax is the main ingredient of Bee Cera’s
| innovative products, which expertly com-
As we face the reality of climate change, the bine traditional cosmetology with modern
discussion about a new way of living and of techniques. The formulations of the award-
making products is becoming increasingly winning company contain active ingredients
relevant. And, of course, this applies to the derived from plants, including high-tech in-
beauty industry. So, how ‘green’ can our cos- gredients such as the water from aqueous dis-
metics be? To answer this, let’s begin with tillates, plant oils and seed butters, herbal ex-
the obvious. The shorter and simpler the tracts and essential oils (beecera.gr).
ingredients list of a personal care product, MIELĒV was founded in 2020 by Marialena
the better. By choosing cosmetics and beau- Baklatzi. The company’s name derives from
ty products with natural ingredients and ve- the French “je m ‘élève” meaning “I rise”, in
gan formulations free of parabens, sulphates, the sense of “I elevate myself”, and this skin-
formaldehyde, phthalates, ammonium chlo- care brand prides itself on having the utmost
ride and other harmful chemicals, we are respect for humans, animals and the environ-
not only protecting ourselves but also – by ment, offering formulas that are organic and
extension – the environment. These princi- vegan (mielev.com). Biotechnology is having
ples have been enthusiastically embraced by an increasing impact on the manufacture of
Apivita, a company inspired by bees, the al- beauty products, as consumers come to re-
chemists of nature. Adopting a responsible alise that the use of biosynthetic ingredients
stance towards the environment and soci- offers an alternative, more sustainable solu-
ety, the company continues to make every tion. This is because these ingredients reduce
effort to reduce its environmental footprint the reliance on natural raw materials, which
through the prudent management of the re- can lead to harmful practices such as inten-
sources it uses, the eco-friendly design of its sive farming and fishing.
84
