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Α Athens insider's guide
02-03 > THE INITIATIVE > THE PREVIEW > ATHENS ON A BUDGET > GREEN MAP > TASTE FRONT
> GREAT DATES > 2BOARD PICKS > THE EXPERTS
We are all
AθeniAns!
In a new InnovatIve campaIgn, aIa and marketIng greece encourage us to
share our storIes of the cIty and proudly state “I’m an aθenIan too”!
Με Μια νεα πρωτοποριακή καΜπανια, ο Δαα και ή marketIng greece Μας
προτρεπουν να ΜοιραςτουΜε τις Δικες Μας Μικρες Ή Μεγαλες ιςτοριες απο
τήν πολή Μας και να ΔήλωςουΜε περήφανα “I’m an aθenIan too”.
W hat does it mean to be an Athenian? by capturing their magical moments and unforget- in the effort to promote Athens abroad.
If every time you leave Athens you feel as if you
table experiences in Athens on their smartphone
Does it have something to do with
cameras, and then sharing them with the entire
are leaving a piece of yourself behind or if you
ID cards and official documents, or
feel that anywhere you go, you carry the city
world by creating a unique image with one of the
is it more a sense of familiarity, a
conviction that “this is my city”? After the success-
Aiming to make more and more smartphone us-
the ‘Athenian’ application from the app store and
ful course of the “PerhaΨ you’re an AΘenian too!” design logos of the “I’m an Aθenian too” campaign. with you, then all you need to do is download
campaign, which has “journeyed” Athens to over ers the digital ambassadors of the city, the cam- leave your personal photo-mark on the digital
18 airports around the world and made more than paign was presented at a joint press conference universe. It is the most original way to confirm
170 million passengers wonder whether they too involving four key tourism sector representatives: that you enjoyed that wonderful concert in the
are Athenians, there comes a new inventive idea the Athens-Attica & Argosaronic Hotel Associa- centre of the city, a means of expressing your
that provides people with the opportunity of stat- tion (AHA), Aegean Airlines, Marketing Greece admiration for the historic monuments, a chance
ing, with certainty, that “yes, I’m an AΘenian too”. and Athens International Airport. The main fo- to capture the natural beauty of the landscape
This new initiative by Athens International Aiport cus of the event was to demonstrate the value or share local delicacies and the secrets of Ath-
and Marketing Greece invites visitors to “become and power of collaboration in tourism initiatives, ens with the world. Besides, is that not what a
AΘenians” in the most fun and contemporary way: with this campaign being the next important step real Athenian would do?
62
02-03 > THE INITIATIVE > THE PREVIEW > ATHENS ON A BUDGET > GREEN MAP > TASTE FRONT
> GREAT DATES > 2BOARD PICKS > THE EXPERTS
We are all
AθeniAns!
In a new InnovatIve campaIgn, aIa and marketIng greece encourage us to
share our storIes of the cIty and proudly state “I’m an aθenIan too”!
Με Μια νεα πρωτοποριακή καΜπανια, ο Δαα και ή marketIng greece Μας
προτρεπουν να ΜοιραςτουΜε τις Δικες Μας Μικρες Ή Μεγαλες ιςτοριες απο
τήν πολή Μας και να ΔήλωςουΜε περήφανα “I’m an aθenIan too”.
W hat does it mean to be an Athenian? by capturing their magical moments and unforget- in the effort to promote Athens abroad.
If every time you leave Athens you feel as if you
table experiences in Athens on their smartphone
Does it have something to do with
cameras, and then sharing them with the entire
are leaving a piece of yourself behind or if you
ID cards and official documents, or
feel that anywhere you go, you carry the city
world by creating a unique image with one of the
is it more a sense of familiarity, a
conviction that “this is my city”? After the success-
Aiming to make more and more smartphone us-
the ‘Athenian’ application from the app store and
ful course of the “PerhaΨ you’re an AΘenian too!” design logos of the “I’m an Aθenian too” campaign. with you, then all you need to do is download
campaign, which has “journeyed” Athens to over ers the digital ambassadors of the city, the cam- leave your personal photo-mark on the digital
18 airports around the world and made more than paign was presented at a joint press conference universe. It is the most original way to confirm
170 million passengers wonder whether they too involving four key tourism sector representatives: that you enjoyed that wonderful concert in the
are Athenians, there comes a new inventive idea the Athens-Attica & Argosaronic Hotel Associa- centre of the city, a means of expressing your
that provides people with the opportunity of stat- tion (AHA), Aegean Airlines, Marketing Greece admiration for the historic monuments, a chance
ing, with certainty, that “yes, I’m an AΘenian too”. and Athens International Airport. The main fo- to capture the natural beauty of the landscape
This new initiative by Athens International Aiport cus of the event was to demonstrate the value or share local delicacies and the secrets of Ath-
and Marketing Greece invites visitors to “become and power of collaboration in tourism initiatives, ens with the world. Besides, is that not what a
AΘenians” in the most fun and contemporary way: with this campaign being the next important step real Athenian would do?
62
