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Α Athens insider's guide
14-15 > TASTE FRONT > PREVIEW > THE GUEST > THE EXPERTS > TABLE RESERVED > ATHENS ON A BUDGET
> THE SOURCEBOOK > 2BOARD PICKS > GREAT DATES > AIA INITIATIVE
THE GREEN DIPLOMAT
AS A CONSUL OF GREEK ORGANIC DIET, SOFIE TVARNO KEEPS STRONG BONDS BETWEEN
LOCAL ECOLOGICAL PRODUCTS AND THE FOREIGN MARKETS | ΩΣ ΠΡΌΞΕΝΌΣ ΤΗΣ ΕΛΛΗΝΙΚΗΣ
ΌΙΚΌΛΌΓΙΚΗΣ ΔΙΑΤΡΌΦΗΣ, Η SOFIE TVARNO ΚΡΑΤΑ ΣΤΕΝΌΎΣ ΤΌΎΣ ΔΕΣΜΌΎΣ ΝΤΌΠΙΩΝ ΌΡΓΑΝΙΚΩΝ
ΠΡΌΪΌΝΤΩΝ ΜΕ ΤΙΣ ΑΓΌΡΕΣ ΤΌΎ ΕΞΩΤΕΡΙΚΌΎ.
D o not seek solutions; make 10 good The focus on organic and healthy has always been year and has very promising contacts in USA and
Canada. Now my vision is global, big and different,
an advantage, since during the crisis this area has
questions regarding a problem”. And
had a steady growth all around the world, in some
for Sofie Tvarno, a single mother from
since it includes making a difference in other people’s
lives, inspire them to take action and become what I
Denmark, Athens has given the most
countries up to 16 % growth.
desirable and successful responses for two decades. It
I am in love with the nature here, the hospitality and
has aroused her interest for ecology and healthy diet; Do you feel connected somehow with Greece? call “health activists”; persons that know how much
every little choice they take counts. Did you know
it has been since 2003 the base for her company, Pure the food; it is so clean and pure. Why don’t we just that choosing what is going to be on your plate is a
Greek, one of the leading export companies for Greek eat the best of the best, which is already here in the revolutionary act? Choose to eat Greek and organic. It
organic products and has also become the welcoming Greek diet? All the wonderful legumes, salads and will revolutionize your health, your environment and
environment for her three children. Her products, other vegan plates the Greek cuisine is offering. And the economic situation in Greece. Spread the word!
including the internationally acclaimed olives and just imagine the economical benefits. More than 3 What excites you about this city?
feta cheese, have been awarded in 2012 with eight billion euros saving on meat import alone! I believe Athens could become a green front runner,
prizes from the German DLG organization. As Pure What are your future plans? the Green city in Europe, and it would not require
Greek’s stand is extending every year in the BioFach The product line of Pure Greek is expanding to include much. Just close down the centre for cars, encourage
world trade organic fair, Sofie Tvarno goes global all what suits into a vegan organic Mediterranean green projects and people to plant trees and gardens.
encouraging to go “Back to Organic”. lifestyle, such as legumes, rusks, herbs, sun-dried Stuck in traffic a Friday night around Psiri at the
tomatoes, nuts and dried fruit. We are now making center of Athens, I could not stop smiling. A thousand
Was it hard for you to settle here at first? a new web site focusing on the healthy life style and bikes had occupied the road - a green movement is
Everybody was so friendly and open. I remember I am now writing a book full of wonderful super all around us.
people being delighted that I could say simple words tasty recipes. Your most memorable experiences from your
like “Geia sou” and “kalimera”. I simply loved Have you ever imagined such a success for your stay so far?
everything about the Greek language, the history company? The Olympic Games of 2004 and diving for seashells
and the philosophy. I became a true philhellenic. Pure Greek is all over Europe, has entered China this in Vouliagmeni with my kids.
What was the motive to create ecological products?
I needed to find a way to make money and survive
through a personal storm. I came up with a 100
different ideas, which wouldn’t work. Until one day
through a contact in the Danish embassy I found out
that EU has given money to Greek farmers to turn
their production from conventional into organic, but
were still selling it as conventional produce. I saw an
opportunity, since I could add the value needed to make
the connection with the Western European countries
where ecological products were much appreciated.
I could be the communication bridge. I knew that
small nice packages were required, I knew how to
answer the phone and I could use a computer. So I
made an export company for organic products only. ...what is going to
How would you describe your professional experience
here so far? be on your plate is
It has been the best journey I ever set out on. I had
to learn all about nutrition, organic became my a revolutionary act.
passion and that changed me tremendously. I stopped
smoking, started eating healthier and working out. I Choose to eat Greek
have never had more energy in my life.
Has it been difficult trying to develop an organic
orientated company? and organic.
14-15 > TASTE FRONT > PREVIEW > THE GUEST > THE EXPERTS > TABLE RESERVED > ATHENS ON A BUDGET
> THE SOURCEBOOK > 2BOARD PICKS > GREAT DATES > AIA INITIATIVE
THE GREEN DIPLOMAT
AS A CONSUL OF GREEK ORGANIC DIET, SOFIE TVARNO KEEPS STRONG BONDS BETWEEN
LOCAL ECOLOGICAL PRODUCTS AND THE FOREIGN MARKETS | ΩΣ ΠΡΌΞΕΝΌΣ ΤΗΣ ΕΛΛΗΝΙΚΗΣ
ΌΙΚΌΛΌΓΙΚΗΣ ΔΙΑΤΡΌΦΗΣ, Η SOFIE TVARNO ΚΡΑΤΑ ΣΤΕΝΌΎΣ ΤΌΎΣ ΔΕΣΜΌΎΣ ΝΤΌΠΙΩΝ ΌΡΓΑΝΙΚΩΝ
ΠΡΌΪΌΝΤΩΝ ΜΕ ΤΙΣ ΑΓΌΡΕΣ ΤΌΎ ΕΞΩΤΕΡΙΚΌΎ.
D o not seek solutions; make 10 good The focus on organic and healthy has always been year and has very promising contacts in USA and
Canada. Now my vision is global, big and different,
an advantage, since during the crisis this area has
questions regarding a problem”. And
had a steady growth all around the world, in some
for Sofie Tvarno, a single mother from
since it includes making a difference in other people’s
lives, inspire them to take action and become what I
Denmark, Athens has given the most
countries up to 16 % growth.
desirable and successful responses for two decades. It
I am in love with the nature here, the hospitality and
has aroused her interest for ecology and healthy diet; Do you feel connected somehow with Greece? call “health activists”; persons that know how much
every little choice they take counts. Did you know
it has been since 2003 the base for her company, Pure the food; it is so clean and pure. Why don’t we just that choosing what is going to be on your plate is a
Greek, one of the leading export companies for Greek eat the best of the best, which is already here in the revolutionary act? Choose to eat Greek and organic. It
organic products and has also become the welcoming Greek diet? All the wonderful legumes, salads and will revolutionize your health, your environment and
environment for her three children. Her products, other vegan plates the Greek cuisine is offering. And the economic situation in Greece. Spread the word!
including the internationally acclaimed olives and just imagine the economical benefits. More than 3 What excites you about this city?
feta cheese, have been awarded in 2012 with eight billion euros saving on meat import alone! I believe Athens could become a green front runner,
prizes from the German DLG organization. As Pure What are your future plans? the Green city in Europe, and it would not require
Greek’s stand is extending every year in the BioFach The product line of Pure Greek is expanding to include much. Just close down the centre for cars, encourage
world trade organic fair, Sofie Tvarno goes global all what suits into a vegan organic Mediterranean green projects and people to plant trees and gardens.
encouraging to go “Back to Organic”. lifestyle, such as legumes, rusks, herbs, sun-dried Stuck in traffic a Friday night around Psiri at the
tomatoes, nuts and dried fruit. We are now making center of Athens, I could not stop smiling. A thousand
Was it hard for you to settle here at first? a new web site focusing on the healthy life style and bikes had occupied the road - a green movement is
Everybody was so friendly and open. I remember I am now writing a book full of wonderful super all around us.
people being delighted that I could say simple words tasty recipes. Your most memorable experiences from your
like “Geia sou” and “kalimera”. I simply loved Have you ever imagined such a success for your stay so far?
everything about the Greek language, the history company? The Olympic Games of 2004 and diving for seashells
and the philosophy. I became a true philhellenic. Pure Greek is all over Europe, has entered China this in Vouliagmeni with my kids.
What was the motive to create ecological products?
I needed to find a way to make money and survive
through a personal storm. I came up with a 100
different ideas, which wouldn’t work. Until one day
through a contact in the Danish embassy I found out
that EU has given money to Greek farmers to turn
their production from conventional into organic, but
were still selling it as conventional produce. I saw an
opportunity, since I could add the value needed to make
the connection with the Western European countries
where ecological products were much appreciated.
I could be the communication bridge. I knew that
small nice packages were required, I knew how to
answer the phone and I could use a computer. So I
made an export company for organic products only. ...what is going to
How would you describe your professional experience
here so far? be on your plate is
It has been the best journey I ever set out on. I had
to learn all about nutrition, organic became my a revolutionary act.
passion and that changed me tremendously. I stopped
smoking, started eating healthier and working out. I Choose to eat Greek
have never had more energy in my life.
Has it been difficult trying to develop an organic
orientated company? and organic.
