Page 96 - 2board 62
P. 96
WORLD PERFECT TRAVEL TRENDS 2024 :
N0.02
DESTINATION PICKING LIKE SET-JETTING
Top / Πάνω: Taylor Swift. P O P
IT’S THE NEXT POP CULTURE Bottom / Κάτω: Seth Rogen.
Opposite / Απέναντι: Shrek.
REFERENCE. / Π Ω Σ Μ Ι Α CULTURE
ΠΕΡΙΠΤΩΣΗ ΠΟΠ ΚΟΥΛΤΟΥΡΑΣ
ΜΠΟΡΕΙ ΝΑ ΓΙΝΕΙ Ο ΕΠΟΜΕΝΟΣ
ΠΡΟΟΡΙΣΜΟΣ ΣΑΣ. by Dimitris Golegos
T R A V E L
|
Pop culture is increasingly influencing travel
trends today. A destination can be hyped not
only for its cultural and culinary options or
amenities, but also because it "starred" in some
movie or TV series that everyone is binge-
watching at the moment. Or again because it
is the next stop on the tour of a musician or
band. Pop culture references are another rea-
son to visit a particular city. In fact, according
to a Skyscanner survey, 29% of travellers from
the USA are inspired for their travels by movies
and TV series. This trend appears to be even
more popular with younger generations, mil-
lennials and Gen Z, as American Express Trav-
el research shows, 70% of respondents agreed
that they are interested in visiting a destination
after seeing it in a series, film or even the news.
A case in point is Taylor Swift. The 34-year- TOP: EZELLHPHOTOGRAPHY / SHUTTERSTOCK. BOTTOM: YURI HASEGAWA AND HOGWASH STUDIOS
old pop star, who was recently named TIME
magazine's 2023 Person of the Year, has not
only shaped the music industry like few art-
ists, but is now strongly influencing the trav-
el industry as well. The wildly popular “The
Eras Tour” may become the highest-gross-
ing tour of all time, but the surge it's causing
in tourism is unprecedented: Hotels in the
cities included in the tour are setting record
bookings, airline tickets and restaurants too.
Political leaders ask her to make a tour stop
in their country. In general, the local econo-
mies of the tour cities are boosted to a much
96
N0.02
DESTINATION PICKING LIKE SET-JETTING
Top / Πάνω: Taylor Swift. P O P
IT’S THE NEXT POP CULTURE Bottom / Κάτω: Seth Rogen.
Opposite / Απέναντι: Shrek.
REFERENCE. / Π Ω Σ Μ Ι Α CULTURE
ΠΕΡΙΠΤΩΣΗ ΠΟΠ ΚΟΥΛΤΟΥΡΑΣ
ΜΠΟΡΕΙ ΝΑ ΓΙΝΕΙ Ο ΕΠΟΜΕΝΟΣ
ΠΡΟΟΡΙΣΜΟΣ ΣΑΣ. by Dimitris Golegos
T R A V E L
|
Pop culture is increasingly influencing travel
trends today. A destination can be hyped not
only for its cultural and culinary options or
amenities, but also because it "starred" in some
movie or TV series that everyone is binge-
watching at the moment. Or again because it
is the next stop on the tour of a musician or
band. Pop culture references are another rea-
son to visit a particular city. In fact, according
to a Skyscanner survey, 29% of travellers from
the USA are inspired for their travels by movies
and TV series. This trend appears to be even
more popular with younger generations, mil-
lennials and Gen Z, as American Express Trav-
el research shows, 70% of respondents agreed
that they are interested in visiting a destination
after seeing it in a series, film or even the news.
A case in point is Taylor Swift. The 34-year- TOP: EZELLHPHOTOGRAPHY / SHUTTERSTOCK. BOTTOM: YURI HASEGAWA AND HOGWASH STUDIOS
old pop star, who was recently named TIME
magazine's 2023 Person of the Year, has not
only shaped the music industry like few art-
ists, but is now strongly influencing the trav-
el industry as well. The wildly popular “The
Eras Tour” may become the highest-gross-
ing tour of all time, but the surge it's causing
in tourism is unprecedented: Hotels in the
cities included in the tour are setting record
bookings, airline tickets and restaurants too.
Political leaders ask her to make a tour stop
in their country. In general, the local econo-
mies of the tour cities are boosted to a much
96
