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P. 140
CHΛPTEɌ 4 M AY-J U L 2018 ATHENΣ BY THE BΟOK
PERFECT TIMING differently, to mobilise the creative powers - The Athens Tourism Partnership
"...one more opportunity to place Athens on the of the city and to get as many people initiative is entering its second phase.
international cultural map". / «...άλλη μια ευκαιρία involved as possible, so as to create a sense What is the secret of its success and what
να τοποθετηθεί (η AΘήνα) στον διεθνή πολιτιστικό of self appreciation, as things that involve are its aim now?
χάρτη». everyone are happening. Books will be Following the first step in the
connected with joy, pleasure and creativity. collaboration for the promotion of
Museum Oscar, having welcomed a record - Is there a book that has influenced you in Athens, which contributed to last year’s
number of 5 million visitors in 2017. This your life? record number of foreign visitors to our
current distinction by UNESCO is one There are many books that have city, the City of Athens, AEGEAN Airlines
more opportunity to place Athens on the influenced me, from which I call on and Athens International Airport are
international cultural map. In addition, excerpts and teachings often. But I will joining forces once more for the second
we see that despite the crisis or maybe mention the two that introduced me to phase of their joint campaign to promote
even because of it, cultural initiatives of all the world of books: “Gone With The Athens as an all-year, ideal city break
shapes and forms are in bloom. Creative Wind” and “The Good Earth”. I am not destination. This is indeed a successful
teams and innovative groups emerge next mentioning them because of what they collaboration that immediately showed
to great cultural organisations, and the city are about, but because they were the first its dynamic and, if I may say so myself, is
is filled with life. books I read as a child, and one of them rare and unique for Greek standards.
- Given your personal participation in I read while recuperating from an illness. I think that one of the most important
Athens’ proposal for this project, what The images from these books are still alive ingredients for a successful collaboration
inspired you to get involved? in me. So it is with these books that my is the fact that this partnership is staffed
I grew up with and live with books “journey” with reading began! with the finest professionals, in all three
and writing. But I see that the image is organisations. People who, beyond their
more and more dominant in our life; professionalism, work with passion,
and reading is limited to social media care and love for Athens, in an effort
posts, while book events are restricted to governed by a culture of collaboration
specific circles. So I think this distinction for a larger, common goal. Of course,
is an opportunity for us to view books the Athens Tourism Partnership will
continue to support its main strategic
140 goal of establishing Athens as an ideal
city break destination all year around. At
the same time, with campaigns running
successfully abroad, for our next step we
plan to create a series of tourist products
for visitors, such as a card for Athens like
the other city cards found in other big
cities in the world. We are still focused on
attracting important international events
and distinctions to our city, which also
function as “reasons” for its international
promotion. Finally, in the scope of
establishing additional collaborations, the
Athens Tourism Partnership is looking
to expand its operations through the
participation of important agencies,
institutions and corporations involved
with the growth of tourism in the city.
The motto “Together for Athens” can and
must be a guide for all of us who want to
see the city move ahead with the times.
- Ποια είναι η μεγαλύτερη δυσκολία στο
εγχείρημα Αθήνα Παγκόσμια Πρωτεύουσα
Βιβλίου;
Continued on page 230
PERFECT TIMING differently, to mobilise the creative powers - The Athens Tourism Partnership
"...one more opportunity to place Athens on the of the city and to get as many people initiative is entering its second phase.
international cultural map". / «...άλλη μια ευκαιρία involved as possible, so as to create a sense What is the secret of its success and what
να τοποθετηθεί (η AΘήνα) στον διεθνή πολιτιστικό of self appreciation, as things that involve are its aim now?
χάρτη». everyone are happening. Books will be Following the first step in the
connected with joy, pleasure and creativity. collaboration for the promotion of
Museum Oscar, having welcomed a record - Is there a book that has influenced you in Athens, which contributed to last year’s
number of 5 million visitors in 2017. This your life? record number of foreign visitors to our
current distinction by UNESCO is one There are many books that have city, the City of Athens, AEGEAN Airlines
more opportunity to place Athens on the influenced me, from which I call on and Athens International Airport are
international cultural map. In addition, excerpts and teachings often. But I will joining forces once more for the second
we see that despite the crisis or maybe mention the two that introduced me to phase of their joint campaign to promote
even because of it, cultural initiatives of all the world of books: “Gone With The Athens as an all-year, ideal city break
shapes and forms are in bloom. Creative Wind” and “The Good Earth”. I am not destination. This is indeed a successful
teams and innovative groups emerge next mentioning them because of what they collaboration that immediately showed
to great cultural organisations, and the city are about, but because they were the first its dynamic and, if I may say so myself, is
is filled with life. books I read as a child, and one of them rare and unique for Greek standards.
- Given your personal participation in I read while recuperating from an illness. I think that one of the most important
Athens’ proposal for this project, what The images from these books are still alive ingredients for a successful collaboration
inspired you to get involved? in me. So it is with these books that my is the fact that this partnership is staffed
I grew up with and live with books “journey” with reading began! with the finest professionals, in all three
and writing. But I see that the image is organisations. People who, beyond their
more and more dominant in our life; professionalism, work with passion,
and reading is limited to social media care and love for Athens, in an effort
posts, while book events are restricted to governed by a culture of collaboration
specific circles. So I think this distinction for a larger, common goal. Of course,
is an opportunity for us to view books the Athens Tourism Partnership will
continue to support its main strategic
140 goal of establishing Athens as an ideal
city break destination all year around. At
the same time, with campaigns running
successfully abroad, for our next step we
plan to create a series of tourist products
for visitors, such as a card for Athens like
the other city cards found in other big
cities in the world. We are still focused on
attracting important international events
and distinctions to our city, which also
function as “reasons” for its international
promotion. Finally, in the scope of
establishing additional collaborations, the
Athens Tourism Partnership is looking
to expand its operations through the
participation of important agencies,
institutions and corporations involved
with the growth of tourism in the city.
The motto “Together for Athens” can and
must be a guide for all of us who want to
see the city move ahead with the times.
- Ποια είναι η μεγαλύτερη δυσκολία στο
εγχείρημα Αθήνα Παγκόσμια Πρωτεύουσα
Βιβλίου;
Continued on page 230
