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Apr-Jun | 17 AIA’s World
EVENTS | 17th AIRLINE MARKETING WORKSHOP
WATCH THE VIDEO
This is the novel way! was the topic of the presentation Mr. Lee Lik Hsin, CEO
"MAKING THE... NOVEL WAY", WAS THE MESSAGE OF THIS YEAR’S AIRLINE MARKETING of the newly arrived Scoot that will connect Athens
WORKSHOP. A STORY WRITTEN WITH INNOVATION AND DYNAMISM. | "MAKING THE... NOVEL to Singapore as of June. The “chapter” A connected
WAY" ΗΤΑΝ ΤΟ ΜΗΝΥΜΑ ΤΟΥ ΦΕΤΙΝΟΥ ΣΥΝΕΔΡΙΟΥ ΜΑΡΚΕΤΙΝΓΚ ΑΕΡΟΠΟΡΙΚΩΝ ΕΤΑΙΡΕΙΩΝ. world: How to improve airport capacity management
ΜΙΑ ΙΣΤΟΡΙΑ ΓΡΑΜΜΕΝΗ ΜΕ ΚΑΙΝΟΤΟΜΙΑ ΚΑΙ ΔΥΝΑΜΙΣΜΟ. through Collaborative Scheduling Decisions, was
presented by Professor Konstantinos G. Zografos,
T he “Lighthouse” of the Stavros Niarchos the airlines «Aviation Marketing delivered in a... Lancaster University Management School, while
Foundation Cultural Center was novel way». Thus, an inventive story was written, the inspirational speaker, Caspar Berry, talked
transformed into a library, while at as the guest speakers and the AIA representatives about risk taking and decision making in the age of
the tables the decor was - what else? composed this year’s themes into a... real time novel. uncertainty. The prospect of Athens as a city break
- books. In such a setting and with the title “Making Again this year, the Airline Marketing Workshop destination, was incorporated in Lost and Found:
the... novel way”, the AIA’s 17th Airline Marketing constituted the ideal platform for the exchange of An Aθenian Story, presented by Mr. Iossif Parsalis,
Workshop, focused on innovation as a strategic views and the promotion of a spirit of collaboration. General Manager, Marketing Greece. Of course,
corporate choice and as a way of thinking that The topics included, the overview of the airline market Athens was in the spotlight with the campaign “One
produces innovative ideas. The message made of Athens in 2016, latest technology developments, City. Never Ending Stories” of the Αthens Tourism
specific reference to all the innovative initiatives of revamp of airport infrastructure, a commitment to Partnership (a collaboration of Athens Municipality,
AIA every year, aiming to support its core partners, environmental protection: certification of AIA for a Aegean Airlines and Athens International Airport),
the airline companies, as well as the support and neutral carbon neutrality. Another “chapter” was the presented by Thanassis Papathanassiou, Vice
promotion of Athens as a destination. The incentive topic Round The World, a presentation by Ryanair President & Executive Creative Director of Frank
was the short story «Lost and Found: An Αθenian of its business model and innovations, by Ms. Effie & Fame. The workshop was concluded by Athens
Story», that was created specifically for the airport, Panagiotopoulou, Ryanair Media and Advertising International Airport CEO, Yiannis Paraschis, that
in the context of the award-winning campaign to Manager / Brand Communications. Colourful Airplanes talked about the course that led to last year’s very
positive track record, highlighting the cooperation and
exceptional efforts of the entire airport community.
Finally, for another year, AIA rewarded the airline
companies that had the most successful growth in
the previous year, recording increased passenger
Σvolumes in their regular routes to and from Athens.
ε βιβλιοθήκη μεταμορφώθηκε ο Φάρος
του Κέντρου Πολιτισμού Ίδρυμα Σταύ-
ρος Νιάρχος, ενώ στα τραπέζια ο διάκο-
σμος ήταν -τι άλλο;- βιβλία. Με ένα τέ-
τοιο σκηνικό και με τίτλο ''Making the... novel way'',
το 17ο Συνέδριο Μάρκετινγκ Αεροπορικών Εταιρει-
ών του ΔΑΑ εστίασε στην καινοτομία ως στρατηγι-
188
EVENTS | 17th AIRLINE MARKETING WORKSHOP
WATCH THE VIDEO
This is the novel way! was the topic of the presentation Mr. Lee Lik Hsin, CEO
"MAKING THE... NOVEL WAY", WAS THE MESSAGE OF THIS YEAR’S AIRLINE MARKETING of the newly arrived Scoot that will connect Athens
WORKSHOP. A STORY WRITTEN WITH INNOVATION AND DYNAMISM. | "MAKING THE... NOVEL to Singapore as of June. The “chapter” A connected
WAY" ΗΤΑΝ ΤΟ ΜΗΝΥΜΑ ΤΟΥ ΦΕΤΙΝΟΥ ΣΥΝΕΔΡΙΟΥ ΜΑΡΚΕΤΙΝΓΚ ΑΕΡΟΠΟΡΙΚΩΝ ΕΤΑΙΡΕΙΩΝ. world: How to improve airport capacity management
ΜΙΑ ΙΣΤΟΡΙΑ ΓΡΑΜΜΕΝΗ ΜΕ ΚΑΙΝΟΤΟΜΙΑ ΚΑΙ ΔΥΝΑΜΙΣΜΟ. through Collaborative Scheduling Decisions, was
presented by Professor Konstantinos G. Zografos,
T he “Lighthouse” of the Stavros Niarchos the airlines «Aviation Marketing delivered in a... Lancaster University Management School, while
Foundation Cultural Center was novel way». Thus, an inventive story was written, the inspirational speaker, Caspar Berry, talked
transformed into a library, while at as the guest speakers and the AIA representatives about risk taking and decision making in the age of
the tables the decor was - what else? composed this year’s themes into a... real time novel. uncertainty. The prospect of Athens as a city break
- books. In such a setting and with the title “Making Again this year, the Airline Marketing Workshop destination, was incorporated in Lost and Found:
the... novel way”, the AIA’s 17th Airline Marketing constituted the ideal platform for the exchange of An Aθenian Story, presented by Mr. Iossif Parsalis,
Workshop, focused on innovation as a strategic views and the promotion of a spirit of collaboration. General Manager, Marketing Greece. Of course,
corporate choice and as a way of thinking that The topics included, the overview of the airline market Athens was in the spotlight with the campaign “One
produces innovative ideas. The message made of Athens in 2016, latest technology developments, City. Never Ending Stories” of the Αthens Tourism
specific reference to all the innovative initiatives of revamp of airport infrastructure, a commitment to Partnership (a collaboration of Athens Municipality,
AIA every year, aiming to support its core partners, environmental protection: certification of AIA for a Aegean Airlines and Athens International Airport),
the airline companies, as well as the support and neutral carbon neutrality. Another “chapter” was the presented by Thanassis Papathanassiou, Vice
promotion of Athens as a destination. The incentive topic Round The World, a presentation by Ryanair President & Executive Creative Director of Frank
was the short story «Lost and Found: An Αθenian of its business model and innovations, by Ms. Effie & Fame. The workshop was concluded by Athens
Story», that was created specifically for the airport, Panagiotopoulou, Ryanair Media and Advertising International Airport CEO, Yiannis Paraschis, that
in the context of the award-winning campaign to Manager / Brand Communications. Colourful Airplanes talked about the course that led to last year’s very
positive track record, highlighting the cooperation and
exceptional efforts of the entire airport community.
Finally, for another year, AIA rewarded the airline
companies that had the most successful growth in
the previous year, recording increased passenger
Σvolumes in their regular routes to and from Athens.
ε βιβλιοθήκη μεταμορφώθηκε ο Φάρος
του Κέντρου Πολιτισμού Ίδρυμα Σταύ-
ρος Νιάρχος, ενώ στα τραπέζια ο διάκο-
σμος ήταν -τι άλλο;- βιβλία. Με ένα τέ-
τοιο σκηνικό και με τίτλο ''Making the... novel way'',
το 17ο Συνέδριο Μάρκετινγκ Αεροπορικών Εταιρει-
ών του ΔΑΑ εστίασε στην καινοτομία ως στρατηγι-
188
