For the fourth consecutive year, Athens International Airport (AIA) won the OAG-Routes Airport Marketing Awards for consistently and dynamically supporting airlines’ route development through the airport’s wide-scale, innovative marketing programmes*. AIA received the “OAG-Routes Airport Marketing Award” in the framework of the 14th World Route Development Forum, “ROUTES” (Kuala Lumpur October 12th-14th), this year sharing the 1st place with Brussels Airport, which also excelled for its airport marketing initiatives. This year’s award in the new “European region” category is of great importance for AIA, as the airline route planners distinguished Athens among large European airports for the implementation of its innovative airport marketing approach. Commenting on the OAG-Routes Airport Marketing Award 2008 received by Athens airport, AIA CEO, Dr. Yiannis Paraschis, said: “This year’s distinction is very important, as we were distinguished among major European airports, while it reflects the quality cooperation with our airline partners, even amid challenging times for the aviation industry. We would like once again to thank our airline partners for rewarding AIA’s airport marketing strategy, and pledge to continue supporting their development plans in our joint efforts.”
* By participating in the airlines’ initial business risk in developing a new route through its incentives and marketing programme, Athens International Airport consistently supports airlines for route development and increases the airport’s competitiveness. Additionally, Athens International Airport implements a co-promotion and advertising programme, following pioneer strategies for the development of new routes, contributing to the promotion of airlines in the Greek market.