Today’s annual Airline Marketing Workshop, organised for the ninth consecutive year by Athens International Airport (AIA), was highlighted by the airport’s awards presented to the airlines that recorded the highest passenger development in 2008. As every year, the 9th Airline Marketing Workshop was a unique communication opportunity for the Airport Company and the airlines. This year’s event attracted 180 airline representatives and dealt with issues such as the 2008 market overview, the current situation of the global economy and its impact on the aviation industry, viral marketing, and Athens as a tourist destination. On this occasion, Athens International Airport presented special awards to the fastest growing airlines for 2008, in the categories of geographical region, thin route, best performing newcomer, best seasonal and best of the top-10 airlines. The airline awards as per respective category were the following: A. Best Performing New Airline Award
Β.Best of the TOP-10 Airlines Award
C.Fastest Growing Airline in a Thin Route Award
D.Fastest Growing Airline / Seasonal Routes Award
E. Fastest Growing Airline Award per geographical region (Highest percentage passenger growth, 2007 - 2008)
AIA’s 9th Airline Marketing Workshop, was held at the Athens “Little Palace Theatre”. This year’s guest speakers were Messrs Olivier Jankovec, Director General ACI-Europe, Panos Tagios, Managing Director Adstream Hellas and Panagiotis Arkoumaneas, Managing Director, Athens Tourism & Economic Development Company.