The annual Airline Marketing Workshop, organised for the eighth consecutive year by Athens International Airport (AIA), was highlighted by the special awards presented by AIA to the airlines that recorded the highest passenger development in 2007, which was another record year for the airport’s passenger traffic (16.5 million passengers, +10% on a year-to-year basis).
As every year, the 8th Airline Marketing Workshop was a unique communication opportunity for the Airport Company and the airlines, regarding issues such as the 2007 market overview, modern communication & marketing approaches, aviation and technology, e-travel services and passenger feedback. On this occasion, Athens International Airport presented special awards to the fastest growing airlines for 2007, in the categories of geographical region, thin route, best performing newcomer, and best of the top-10 airlines.
The airline awards as per respective category were the following:
A. Best Performing New Airline Award
Β. Best of the TOP-10 Airlines Award
C. Fastest Growing Airline in a Thin Route Award (2006 – 2007, irrespective of geographical region)
D. Fastest Growing Airline Award per geographical region (Highest percentage passenger growth, 2006 - 2007)
AIA’s 8th Airline Marketing Workshop was held on Friday, February 8th, 2008 at the International Conference Centre of Athens Megaron, attended by the representatives of the airlines operating at Athens International Airport.
This year’s guest speakers were Mr. John Blanchfield, Director, Technical Manager Airbus, presenting “Airbus Perspective on the Challenges Facing Aviation”, and Mr. Nick Andrews, Senior Vice-President & Partner, Fleishman-Hillard, who focused on “Meeting the Environmental Challenge”.