Page 43 - 2board23full
P. 43
FINANCIAL STATEMENTS
Airport Marketing & Pricing
Aeronautical pricing and airline support programmes are key drivers for AIA’s aeronautical development strategy.
• In order to recover costs incurred in line with the EU regulation for the Critical Parts, the security charge increased
from €4.11 to €5 per departing passenger. Landing & parking charges as well as the passenger terminal facility charges
remained unchanged. An adjustment from €0.65 to €0.78 per passenger was applied on the PRM fee following an
agreement with AIAUC aiming at covering the expenses of the relevant service.
• Although the general economic recession has impacted heavily passenger traffic and consecutively the airlines and
the airports, AIA continued to offer its competitive incentives to those carriers who invested through the introduction of
additional and new services in Athens. Furthermore, by enhancing our distinguished marketing programme and focusing
this year in the electronic media, we implemented targeted and marketing actions, aiming to provide appropriate
support and to address airlines’ individual needs. During 2009, the airlines benefited with a total value of €6 million
in the form of incentives and marketing support.
• AIA’s consistent and active support to the airlines’ through its wide-scale and innovative marketing programme -
especially during the ongoing economic crisis - became widely acknowledged by the airlines industry and rewarded
twice during 2009. AIA received top positions at OAG-Routes Airport Marketing, both for Europe, during the ’09
European Routes conference in Prague and globally during the 15th World Route Development Forum, in Beijing.
• AIA also received a number of distinctions reflecting its active role in promoting travel and its commitment to innovation.
Our free-press publication, 2Board, was awarded the Best Airport Magazine Uward (Urban Travel Awards by UCityGuides.com),
while Athens International Airport was voted by the readers of the Business Destinations Travel Magazine as Best
Airport Europe. Finally, in the framework of Flightglobal.com’s “Webbies – Aviation Web Awards 2008”, our web-site
was awarded with the bronze award in the “Best Airport Website” category, and the silver award in the category “Best
Online Innovation”, for offering airlines personalised customer communication through the innovative e-tools “Infogate”
and “Autopilot”, blending market intelligence with e-communication.
Consumers
AIA, performing under a customer centric philosophy, safeguarded for another year passenger and consumer satisfaction,
by offering high quality standards in terminal and landside operations, as well as in commercial, advertising, car parking
and rail services, while at the same time successfully generated high non-aeronautical revenues.
• Aiming to maximize passenger satisfaction and revenue growth, a number of enhancements, including new shops and
major refurbishments, took place in the Airport Shopping Centre. New commercial facilities and concepts were added,
such as the baggage reclaim area unit offering arriving passengers best selling products in Duty Free prices, and the City
of Athens Info Point, contributing to the promotion of the city. Furthermore, fifteen of the existing commercial facilities
were refurbished, improving the airport aesthetics. Additionally, a new fashion store and four concept/brand changes
in existing units were implemented, adjusting to changes in consumer needs and market trends.
Financial Statements as at 31 December 2009 (Amounts in Euros unless otherwise stated) PAGE 6 OF 69
Airport Marketing & Pricing
Aeronautical pricing and airline support programmes are key drivers for AIA’s aeronautical development strategy.
• In order to recover costs incurred in line with the EU regulation for the Critical Parts, the security charge increased
from €4.11 to €5 per departing passenger. Landing & parking charges as well as the passenger terminal facility charges
remained unchanged. An adjustment from €0.65 to €0.78 per passenger was applied on the PRM fee following an
agreement with AIAUC aiming at covering the expenses of the relevant service.
• Although the general economic recession has impacted heavily passenger traffic and consecutively the airlines and
the airports, AIA continued to offer its competitive incentives to those carriers who invested through the introduction of
additional and new services in Athens. Furthermore, by enhancing our distinguished marketing programme and focusing
this year in the electronic media, we implemented targeted and marketing actions, aiming to provide appropriate
support and to address airlines’ individual needs. During 2009, the airlines benefited with a total value of €6 million
in the form of incentives and marketing support.
• AIA’s consistent and active support to the airlines’ through its wide-scale and innovative marketing programme -
especially during the ongoing economic crisis - became widely acknowledged by the airlines industry and rewarded
twice during 2009. AIA received top positions at OAG-Routes Airport Marketing, both for Europe, during the ’09
European Routes conference in Prague and globally during the 15th World Route Development Forum, in Beijing.
• AIA also received a number of distinctions reflecting its active role in promoting travel and its commitment to innovation.
Our free-press publication, 2Board, was awarded the Best Airport Magazine Uward (Urban Travel Awards by UCityGuides.com),
while Athens International Airport was voted by the readers of the Business Destinations Travel Magazine as Best
Airport Europe. Finally, in the framework of Flightglobal.com’s “Webbies – Aviation Web Awards 2008”, our web-site
was awarded with the bronze award in the “Best Airport Website” category, and the silver award in the category “Best
Online Innovation”, for offering airlines personalised customer communication through the innovative e-tools “Infogate”
and “Autopilot”, blending market intelligence with e-communication.
Consumers
AIA, performing under a customer centric philosophy, safeguarded for another year passenger and consumer satisfaction,
by offering high quality standards in terminal and landside operations, as well as in commercial, advertising, car parking
and rail services, while at the same time successfully generated high non-aeronautical revenues.
• Aiming to maximize passenger satisfaction and revenue growth, a number of enhancements, including new shops and
major refurbishments, took place in the Airport Shopping Centre. New commercial facilities and concepts were added,
such as the baggage reclaim area unit offering arriving passengers best selling products in Duty Free prices, and the City
of Athens Info Point, contributing to the promotion of the city. Furthermore, fifteen of the existing commercial facilities
were refurbished, improving the airport aesthetics. Additionally, a new fashion store and four concept/brand changes
in existing units were implemented, adjusting to changes in consumer needs and market trends.
Financial Statements as at 31 December 2009 (Amounts in Euros unless otherwise stated) PAGE 6 OF 69
