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M AY-J U L 2018
18TH AIR LI NE agenda. Honoring the contribution of all
aviation stakeholders to the continuous,
MARKETING WORKSHOP substantial development of Athens as one
of the prime tourist destination worldwide,
THE PairFUME the most recent aviation market trends and
OF ATHENS! prospects were presented and analyzed.
With a clear focus on Athens, Peter Jordan,
THE AROMAS OF ATHENIAN The art and inspiration behind a perfume Head of Insights in Toposophy, analyzed
SPRING PERVADED THE ZAPPEION can reveal a lot and when that perfume the trends shaping the airline market in
MEGARON HALL OF ATHENS AT comes from the Athenian spring in the 2018. Ioanna Dretta, CEO of Marketing
THE 18ΤTH AIRLINE MARKETING tourism and airline industry, it certainly Greece, presented “Wanderlust Athens”:
WORKSHOP HELD BY AIA. drums up interest. This realisation played the new ingenious campaign by Marketing
ΤΟ ΖΆΠΠΕΙΟ ΜΈΓΑΡΟ ΓΈΜΙΣΕ ΜΕ a pivotal role in this year’s 18th Airline Greece and Athens Airport. Journalist and
ΤΟ ΆΡΩΜΑ ΤΗΣ ΑΝΟΙΞΙΆΤΙΚΗΣ Marketing Workshop organised by the writer Thodoris Georgakopoulos presented
ΑΘΉΝΑΣ ΣΤΟ 18ο ΣΥΝΕΔΡΊΟ Athens International Airport and held at the project titled “Athens International
ΜΆΡΚΕΤΙΝΓΚ ΑΕΡΟΠΟΡΙΚΏΝ the Zappeion Megaron. The ingenious title Airport: a hub of human stories - #Hub
ΕΤΑΙΡΕΙΏΝ ΤΟΥ ΔΑΑ. “The Pairfume of the Athenian Spring” of stories: The airport’s next step”, which
set the tone of the conference and filled gives a voice to passengers and their stories
WATCH THE VIDEO with aromatic notes the conference’s rich as part of the Athens: 2018 UNESCO
agenda, which for yet another year gave rise World Book Capital.
158 to a constructive “family” meeting for the Shaesta Waiz, the first female certified
airport and its key partners. civilian pilot from Afghanistan, was invited
In specific, invited speakers and AIA to the conference to share her incredible
representatives set up this year’s agenda. story of how she flew solo around the world
The “Athenian Spring” was, literally and with her single-engine aircraft in a talk
metaphorically, the key item of this year’s titled “Dreams Soar”. Another significant
speaker, John Young, CEO of JCY Associates
discussed “New Consumer” and their needs
in his talk “Let’s talk Customer Experience:
What the customer and the passenger are
really asking for today”. Houman Goudarzi,
Manager of Innovation in IATA, pinpointed
the impressive technological “tomorrow
in aviation, Innovation and Artificial
Intelligence, in his talk on the “Art of the
Possible: Innovation & Technology across
Aviation”. The Athens International Airport
CEO, Dr. Yiannis Paraschis delivered the
closing speech and discussed the course that
has led to last year’s very positive results and
prospects for 2018. He noted that this is the
result of the cooperation and exceptional
effort made without fail by the entire airport
community. As part of the workshop’s focus
on Athens, airline representatives voted for
their favourite characteristic scent of the
Athenian spring, thus creating a new unique
fragrance, the “Pairfume of Athens”.
At the same time, this year too AIA
awarded the fastest growing airlines of
the past year, which presented an increase
in passenger traffic volumes on their
scheduled routes to and from Athens.
Ένα άρωμα μπορεί να αποκαλύψει
18TH AIR LI NE agenda. Honoring the contribution of all
aviation stakeholders to the continuous,
MARKETING WORKSHOP substantial development of Athens as one
of the prime tourist destination worldwide,
THE PairFUME the most recent aviation market trends and
OF ATHENS! prospects were presented and analyzed.
With a clear focus on Athens, Peter Jordan,
THE AROMAS OF ATHENIAN The art and inspiration behind a perfume Head of Insights in Toposophy, analyzed
SPRING PERVADED THE ZAPPEION can reveal a lot and when that perfume the trends shaping the airline market in
MEGARON HALL OF ATHENS AT comes from the Athenian spring in the 2018. Ioanna Dretta, CEO of Marketing
THE 18ΤTH AIRLINE MARKETING tourism and airline industry, it certainly Greece, presented “Wanderlust Athens”:
WORKSHOP HELD BY AIA. drums up interest. This realisation played the new ingenious campaign by Marketing
ΤΟ ΖΆΠΠΕΙΟ ΜΈΓΑΡΟ ΓΈΜΙΣΕ ΜΕ a pivotal role in this year’s 18th Airline Greece and Athens Airport. Journalist and
ΤΟ ΆΡΩΜΑ ΤΗΣ ΑΝΟΙΞΙΆΤΙΚΗΣ Marketing Workshop organised by the writer Thodoris Georgakopoulos presented
ΑΘΉΝΑΣ ΣΤΟ 18ο ΣΥΝΕΔΡΊΟ Athens International Airport and held at the project titled “Athens International
ΜΆΡΚΕΤΙΝΓΚ ΑΕΡΟΠΟΡΙΚΏΝ the Zappeion Megaron. The ingenious title Airport: a hub of human stories - #Hub
ΕΤΑΙΡΕΙΏΝ ΤΟΥ ΔΑΑ. “The Pairfume of the Athenian Spring” of stories: The airport’s next step”, which
set the tone of the conference and filled gives a voice to passengers and their stories
WATCH THE VIDEO with aromatic notes the conference’s rich as part of the Athens: 2018 UNESCO
agenda, which for yet another year gave rise World Book Capital.
158 to a constructive “family” meeting for the Shaesta Waiz, the first female certified
airport and its key partners. civilian pilot from Afghanistan, was invited
In specific, invited speakers and AIA to the conference to share her incredible
representatives set up this year’s agenda. story of how she flew solo around the world
The “Athenian Spring” was, literally and with her single-engine aircraft in a talk
metaphorically, the key item of this year’s titled “Dreams Soar”. Another significant
speaker, John Young, CEO of JCY Associates
discussed “New Consumer” and their needs
in his talk “Let’s talk Customer Experience:
What the customer and the passenger are
really asking for today”. Houman Goudarzi,
Manager of Innovation in IATA, pinpointed
the impressive technological “tomorrow
in aviation, Innovation and Artificial
Intelligence, in his talk on the “Art of the
Possible: Innovation & Technology across
Aviation”. The Athens International Airport
CEO, Dr. Yiannis Paraschis delivered the
closing speech and discussed the course that
has led to last year’s very positive results and
prospects for 2018. He noted that this is the
result of the cooperation and exceptional
effort made without fail by the entire airport
community. As part of the workshop’s focus
on Athens, airline representatives voted for
their favourite characteristic scent of the
Athenian spring, thus creating a new unique
fragrance, the “Pairfume of Athens”.
At the same time, this year too AIA
awarded the fastest growing airlines of
the past year, which presented an increase
in passenger traffic volumes on their
scheduled routes to and from Athens.
Ένα άρωμα μπορεί να αποκαλύψει
