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Α Athens insider's guide
16-17 > 5 PERFECT DAYS > GREAT DATES > SAVE THE DATE > 2BOARD PICKS > THE INITIATIVE
SPEAK AΘENIAN.
BE AN AΘENIAN!
Following hot on the heels of last year’s ‘I am an Athenian’ campaign, AIA and Marketing Greece
are delighted to invite you once again to take up citizenship of Athens with no paperwork
required! | Συνεχίζοντας την περσινή καμπάνια I’m an Athenian, ο ΔΑΑ και η Marketing Greece σας
προσκαλούν ξανά να γίνετε πολίτες της αθηνας. Πιστοποιητικά δεν χρειάζονται!
W ith its inspiring blend of ancient
splendour and a modern cre-
ative vibe, the sights, sounds,
aromas and the feelings that
the city can engender are not always some-
thing that existing words can do proper justice
too. So what do you do when there are sim-
ply not enough words to capture the experi-
ence? The answer is to create a whole new
vocabulary to rise to the occasion, to truly
reflect the authentic essence of what Athens
is all about. While in keeping with the trend-
ing craze to weave internationally recognized
Greek words with common English ones, all
these new words have something particular
to say about the city, its people, its climate, its
cuisine, its heritage and its inexhaustible ca-
pacity for fun. So it’s really that simple; if you
choose to embrace the new vocabulary, use it,
play with it, SPEAK ATHENIAN, then you will
have earnt the right to take your place among
the locals, TO BE AN ATHENIAN.
In only a matter of days, starting on 20th No-
vember, you can head for the imanathenian.com
website to access and download the special
app to your mobile. This enables you to select
one of the new words which takes your fancy
and match it with a photo of an Athens expe-
rience from your own gallery. Once you have
your own customized poster, you can upload
it to any or all of the social media options in
order to display your aesthetic skill and dem-
onstrate your appreciation of the real city as it
exists right now.
There are a couple of other things too. The
website gives you an opportunity to indulge
in a little lexicographical gymnastics yourself
and create some of your own new vocabulary.
Finally, simply by taking part in all the fun of
making posters and SPEAKING ATHENIAN, or
registering specifically while visiting the site,
you will be entered in a draw, the lucky winner
of which receives a trip for two to… where else
but the place to genuinely BE AN ATHENIAN.
86
16-17 > 5 PERFECT DAYS > GREAT DATES > SAVE THE DATE > 2BOARD PICKS > THE INITIATIVE
SPEAK AΘENIAN.
BE AN AΘENIAN!
Following hot on the heels of last year’s ‘I am an Athenian’ campaign, AIA and Marketing Greece
are delighted to invite you once again to take up citizenship of Athens with no paperwork
required! | Συνεχίζοντας την περσινή καμπάνια I’m an Athenian, ο ΔΑΑ και η Marketing Greece σας
προσκαλούν ξανά να γίνετε πολίτες της αθηνας. Πιστοποιητικά δεν χρειάζονται!
W ith its inspiring blend of ancient
splendour and a modern cre-
ative vibe, the sights, sounds,
aromas and the feelings that
the city can engender are not always some-
thing that existing words can do proper justice
too. So what do you do when there are sim-
ply not enough words to capture the experi-
ence? The answer is to create a whole new
vocabulary to rise to the occasion, to truly
reflect the authentic essence of what Athens
is all about. While in keeping with the trend-
ing craze to weave internationally recognized
Greek words with common English ones, all
these new words have something particular
to say about the city, its people, its climate, its
cuisine, its heritage and its inexhaustible ca-
pacity for fun. So it’s really that simple; if you
choose to embrace the new vocabulary, use it,
play with it, SPEAK ATHENIAN, then you will
have earnt the right to take your place among
the locals, TO BE AN ATHENIAN.
In only a matter of days, starting on 20th No-
vember, you can head for the imanathenian.com
website to access and download the special
app to your mobile. This enables you to select
one of the new words which takes your fancy
and match it with a photo of an Athens expe-
rience from your own gallery. Once you have
your own customized poster, you can upload
it to any or all of the social media options in
order to display your aesthetic skill and dem-
onstrate your appreciation of the real city as it
exists right now.
There are a couple of other things too. The
website gives you an opportunity to indulge
in a little lexicographical gymnastics yourself
and create some of your own new vocabulary.
Finally, simply by taking part in all the fun of
making posters and SPEAKING ATHENIAN, or
registering specifically while visiting the site,
you will be entered in a draw, the lucky winner
of which receives a trip for two to… where else
but the place to genuinely BE AN ATHENIAN.
86
